Healthcare Brochure Skin health research for healthcare professionals
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WORLD’S PUREST WIPES FOR SENSITIVE SKIN*
A newborn’s skin is vulnerable and delicate, with the infant skin barrier continuing to develop and strengthen during the first year of life. 1 Protection is a key function of the mature skin barrier, acting as a defense against allergens, infections, and irritants. Therefore, caring for and protecting infant skin is important for their overall health.
The skin of infants and young babies is unique compared with that of older children and adults. The outer most layer of skin, known as the epidermis, is 20% thinner in babies and the outer most layer, known as the stratum corneum, is 30% thinner, 2 which increases susceptibility to permeability and dryness. 3
30% Thinner
Stratum corneum
20% Thinner
Epidermis
Dermis
Adul
n
Babies thinner skin, increased transepidermal water loss (TEWL) and higher body surface to body weight ratio combine to make baby and infant skin a less effective barrier. As a result, it is far more delicate and vulnerable, requiring special care and protection .
The increased absorption of topical agents through baby skin and their impaired epidermal barrier function makes it important to choose skin cleansing products that maintain skin integrity. When considering products for use on neonate or infant skin, the aim should be to use those with minimal ingredients . Ideally, they should be fragrance free, alcohol free, contain only a mild preservative 4 and have as few ingredients as possible.
Diaper dermatitis is a common condition among infants. There is no single irritant that causes diaper rash, although prolonged contact of the skin with urine and feces in the diaper is considered the most common factor. 5 It is therefore crucial that diapers are changed regularly, and the area is thoroughly cleansed.
Diaper Rash – treatment/prevention • Allow for diaper free time • Diaper fits correctly •
Apply thin layer of barrier cream before putting the diaper on • Avoid fragranced wipes, soap or body washes, or anything that could affect the skin barrier
The world’s purest wipes in 4 steps.
™
Hard water impurities worsen eczema by stripping skin oils, potentially triggering atopic dermatitis. 1
1 2 3 4 5 6 7
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Our 7-stage purification technology filters, softens, and purifies water for ultra-purity.
The importance of purity
Adding fruit extract lowers surface tension , offering a gentle yet thorough clean, ideal for sensitive skin. 3
Cleansing without compromise
WaterWipes™ removes dirt and impurities deep in the skin without extra soap, leaving skin clean and residue-free. 4
WaterWipes™ — The trusted choice for sensitive skin
Suitable for even the most sensitive skin
Paediatric Approved
Microbiome friendly
Dermatologically tested
WaterWipes™ have been specifically developed to be as mild and pure as cloth and water , to help maintain the important skin barrier function of the stratum corneum, while offering the convenience of a wipe . They provide safe cleansing for the most delicate newborn skin and are so gentle they can also be used on premature babies .
As dermatologists and pediatricians see more and more skin issues they are recommending baby wipes with the fewest possible ingredients for effective skin care.
Other baby wipes can contain an average of 12 ingredients, our sensitive + newborn & baby wipes have just two: 99.9% Water - purified to clean babies’ skin and a drop of fruit extract - to condition the skin. WaterWipes™ offer a clean you can trust - in a recent study, WaterWipes™ cleaned 100% of the visible dirt and 99.9% of the applied bacteria from the skin. 10
™ Are Purer Than
Cotton Wool and Water
1
WaterWipes™ are made using 99.9% purified water and a drop of fruit extract. Our unique water technology means we do not need to add multiple additional ingredients. Following a scientific review, the Skin Health Alliance validated that WaterWipes™ baby wipes are purer than cotton wool and water.
7 stage water purification
A deeper & more effective clean*
To help care for & protect sensitive skin
*versus cotton wool & water
Cotton wool and water* Water Impurities and other minerals
validated by
Cotton wool Detergents and impurities
*cooled boiled water
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There are many similarities between the use of wipes versus cotton wool and water – the literature supports wipes as being gentler on the skin. 6,7 Although water and cotton wool are perceived to be ‘pure’, particulates, impurities and other minerals in both the cotton material and the water (even when boiled) can be found.
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WaterWipes™ has demonstrated good antimicrobial effectiveness against bacteria and mold. WaterWipes™ scored highly across several HCP and midwife quantitative studies for purity. 8
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As skin ages, it becomes thinner, drier, and consequently more fragile. Its barrier function becomes impaired leaving it more susceptible to damage and infection. The skin of adults with incontinence is even more vulnerable to this damage with increased moisture and pH from faeces/urine leading to a breakdown in the skin barrier, manifesting itself as incontinence-associated dermatitis (IAD). Specific and appropriate cleansing is therefore an essential step in damage prevention and care of ageing skin. Our sensitive + body & intimate wipes are specially designed to clean all over. They are twice the size of our standard wipes and textured for a superior clean. Made with 99.9% purified water and a drop of fruit extract they are as gentle as they are robust to gently clean and care for all kinds of skin. Our sensitive+ body & intimate wipes are also plant-based * .
Benefits of our sensitive + body & intimate wipes
Younger healthy skin
Aging fragile skin
Thinner Epidermis
Thicker Epidermis
clinically tested
fewer wipes required for cleaning
soft & thick wipes
Thinner Dermis
Thicker Dermis
leaves skin feeling clean and refreshed
reduces time spent on total body cleaning
*Claim does not refer to the full product lifecycle nor packaging. Wipes made from regenerated cellulose. See waterwipes.com/claims-verification
Whilst historically the use of cotton wool and water has been considered the best way to cleanse a baby’s diaper area, more recent clinical studies support the idea that baby wipes are a convenient alternative for parents. 6
of Dermatologists agree that WaterWipes™ are the #1 wipe choice for sensitive skin *Source: 272 Dermatologists at AAD, USA, 2024 In 2020, the first study to directly compare three baby wipe formulations showed that the use of WaterWipes™, which contained the fewest ingredients, was associated with reduced incidences of moderate- to-severe nappy rash compared to the wipes of the two other brands 9 . 96%
WaterWipes™ Sensitive + newbornandbaby are the first wipes to have been certified as ‘Microbiome-friendly’ for their adult sensitive wipes and baby wipes by MyMicrobiome. This accreditation evaluates personal care products that are used on the skin to examine their effect on the microbiome of specific body sites. We strongly believe that baby wipes should contain the fewest ingredients. We are proud to have created a unique product containing minimal ingredients that offers a deeper more effective clean whilst being gentle on even the most delicate skin.
WaterWipes™ has a pH in the neutral range, similar to that of blood or water. The pH of WaterWipes™ is different from the pH of many other baby wipes. WaterWipes™ formulation has a pH in the neutral range whilst many other baby wipes have a pH in the acidic range.
For individuals with sensitive skin it may be preferable to cleanse the skin with a wipe in the pH neutral range, that gently cleanses and soothes the skin.
WaterWipes ™ and pH
in Our Range
sensitive+ body & intimate
• Extra-large, textured wipes designed to clean all over Made with 99.9% water and a drop of fruit extract 3-in-1. Cleans + Cares + Protects * Suitable for cleaning hands, face, and body; ideal for use in intimate areas, bed baths, and for individuals with incontinence. Plant based wipes † Awarded The National Eczema Association Seal of Acceptance™and Dermatologically Approved by Skin Health Alliance • •
sensitive+ baby & toddler
Textured wipes that are kind on sensitive skin but tough on mess Made with 99.9% water and a drop of fruit and berry extract 3-in-1. Cleans + Cares + Protects * Suitable for faces, hands, feet, and bottoms Plant based wipes † Awarded The National Eczema Association Seal of Acceptance™ and Dermatologically Approved by Skin Health Alliance
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sensitive+ on the go Designed for those moments when you need a quick freshen-up, from post-workout to travel adventures. For all ages. Made with 99.9% water and a drop of fruit extract. 3-in-1. Cleans + Cares + Protects * Plant based wipes † Awarded The National Eczema Association Seal of Acceptance™ and Dermatologically Approved by Skin Health Alliance
* WaterWipes™ are a cosmetic product that provides benefits by cleansing and are not intended to treat, cure or prevent any medical condition. † Claim does not refer to the full product lifecycle nor packaging. Wipes made from regenerated cellulose. See waterwipes.com/claims-verification ‡ Instrumental test, 10 participants, July 2023
sensitive+ hydrating boost
Combine the effective and deep cleansing power of our unique 7-stage purification process and fruit extract with naturally derived aloe vera, which hydrates and helps protect skin. With over 99% water and aloe vera to boost hydration 3-in-1. Cleans + Cares + Hydrates Plant based wipes † Dermatologically Approved by Skin Health Alliance
sensitive+ soothing
With over 99% water and organically grown botanical extracts ** Calms skin by 26% ‡ 3-in-1. Cleans + Cares + Soothes Plant based wipes † Dermatologically Approved by Skin Health Alliance
• Extra-large, textured wipes. Perfect for a rinse-free solution between baths or to provide an all over clean when you’re outside the house Made with 99.9% water and a drop of fruit extract Safe to use for all ages, from babies to toddlers and beyond 3-in-1. Cleans + Cares + Protects * Plant based wipes † Awarded The National Eczema Association of America Seal of Acceptance and Dermatologically Approved by Skin Health Alliance sensitive+ bathing
* WaterWipes™ are a cosmetic product that provides benefits by cleansing and are not intended to treat, cure or prevent any medical condition. ** Lavander extract only † Claim does not refer to the full product lifecycle nor packaging. Wipes made from regenerated cellulose. See waterwipes.com/claims-verification ‡ Instrumental test, 10 participants, July 2023
WaterWipes™ has secured numerous accreditations and is the preferred choice by many NICU’s throughout the world.
For more information, please visit our website: https://www.waterwipes.com/us/en/health-care
All graphics and information were correct at the time of print, February 2025.
References
1. Nikolovski, J., Stamatas, G., Kollias, N., Wiegand, B., 2008. Barrier function and water-holding and transport properties of infant stratum corneum are different from adult and continue to develop through the first year of life. Journal of Investigative Dermatology 128, 1728–1736. Available at: https://www.sciencedirect.com/science/ article/ pii/S0022202X15339439. Last accessed: February 2025. 2. Stamatas GN, Nikolovski J, Luedtke MA, Kollias N, Wiegand BC., 2010. Infant skin microstructure assessed in vivo differs from adult skin in organization and at the cellular level. Paediatric Dermatology 27(2), 125-31. Available at: https://pubmed.ncbi.nlm.nih.gov/19804498/. Last accessed: February 2025. 3. Cooke, A., Bedwell, C., Campbell, M., et al., 2018. Skin care for healthy babies at term: A systematic review of the evidence. Midwifery 56 29–43. Available at: https://www. ncbi.nlm.nih.gov/pubmed/29055852. Last accessed: February 2025. 4. Fernandes J.D., Machado, M.C.R., Oliveira, Z.N.P., 2011. Children and newborn skin care and prevention. Anais Brasileiros de Dermatologia., 86, 102–110. Available at: https://pubmed.ncbi.nlm.nih.gov/21437530/. Last accessed: February 2025. 5. Benitez Ojeda AB, Mendez MD.Updated 2023.Diaper Dermatitis. StatPearls Publishing. Available at: https://www.ncbi.nlm.nih.gov/books/NBK559067/. 6. Visscher, M., Odio, M., Taylor, T., White, T., Sargant, S., Sluder., ...Bondurant, P.,2009 Skin care in the NICU Patient: Effects of Wipes Versus Cloth and Water on Stratum Corneum Integrity. Neonatology, 96(4), 226-34. Available at: https://pubmed.ncbi.nlm.nih.gov/19407468/. Last accessed: February 2025. 7. Visscher, M. O., Adam, R., Brink, S., Odio, M., 2015. Newborn infant skin: Physiology, development, and care. Clinics in Dermatology, 33(3), 271-80. Available at: https:// pubmed.ncbi.nlm.nih.gov/25889127/. Last accessed: September 2025. 8. 8 out of 10 HCPs agree WaterWipes is the purest baby wipe in the world with only 99.9% of purified water and a drop of fruit extract. 96%of midwifes consider WaterWipes to be the purest baby wipe. Source: A survey conducted with 100 Midwives and Public Health Nurses as part of a study by Behavioural & Attitudes in July/August 2019. 9. Price AD, Lythgoe J, Ackers-Johnson J, Cook PA, Clarke-Cornwell AM, MacVane Phipps F. The BaSICS (Baby Skin Integrity Comparison Survey) study: a prospective experimental study using maternal observations to report the effect of baby wipes on the incidence of irritant diaper dermatitis in infants, from birth to eight weeks of age. Pediatrics and Neonatology. 2020; 62(2):138â• Marisa, A., Shadrach, W., Holohan, K., Alhaija, A. A. A., Gilligan, E., Sommerville, J., Burke, N., Yeomans, T., 2024. An Alternative Approach to Validate the Cleaning Efficiency of a Skin Cleansing Wipe. Cosmetics 2024, Volume 11, Issue 5, 172. 11(5), 172. Available at: https://doi.org/10.3390/cosmetics11050172. Last accessed: February 2025. 10.
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