Whilst historically the use of cotton wool and water has been considered the best way to cleanse a baby’s diaper area, more recent clinical studies support the idea that baby wipes are a convenient alternative for parents. 6
of Dermatologists agree that WaterWipes™ are the #1 wipe choice for sensitive skin *Source: 272 Dermatologists at AAD, USA, 2024 In 2020, the first study to directly compare three baby wipe formulations showed that the use of WaterWipes™, which contained the fewest ingredients, was associated with reduced incidences of moderate- to-severe nappy rash compared to the wipes of the two other brands 9 . 96%
WaterWipes™ Sensitive + newbornandbaby are the first wipes to have been certified as ‘Microbiome-friendly’ for their adult sensitive wipes and baby wipes by MyMicrobiome. This accreditation evaluates personal care products that are used on the skin to examine their effect on the microbiome of specific body sites. We strongly believe that baby wipes should contain the fewest ingredients. We are proud to have created a unique product containing minimal ingredients that offers a deeper more effective clean whilst being gentle on even the most delicate skin.
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