Real Estate Journal — New Jersey — June 13 - 26, 2014 — 19B


M id A tlantic

CRE F orecast S ummit Word of mouth drives leasing activity at multi-family adaptive reuse project Business partners become new neighbors at Prism’s Parkway Lofts in Bloomfield, NJ

LOOMFIELD, NJ — Ron Baptiste’s search for a new place to call home quickly led him to Parkway Lofts in Bloom- field. Thrilled with his loft- style apartment, Baptiste was eager to recommend the community to others, includ- ing business associate Paul Hendricks. It wasn’t long before the colleagues were sharing more than just office space: After one visit to the leasing center, Hendricks also became a Parkway Lofts resident, and soon after, their company’s General Manager Kevon George became a resi- dent as well. While Parkway Lofts’ so- phisticated design and hotel- quality amenities are among the attributes that drew the community’s initial group of tenants, referrals from satis- fied customers like Baptiste are turning friends, family members and colleagues into new neighbors. The bench- mark multi-family adaptive reuse project quickly has be- come one of northern New Jersey’s most sought-after rental addresses. Baptiste and Hendricks are co-founders of New York City-based Transparency En- tertainment Group, a music entertainment management firm. “I fell in love as soon as I saw Parkway Lofts,” said Baptiste. “It reminded me of living in SoHo but with rental costs significantly less than comparable apartments in Manhattan. The decision to move here was a no-brainer. I recommended the community to Paul and he fell in love with it, too. Having my business partner living here makes Parkway Lofts a great fit for me, both personally and pro- fessionally.” “The on-site amenities and sense of community were a big part of what attracted me to Parkway Lofts. I enjoy the convenience of working out in the on-site fitness center, or simply watching sports in the lounge with other residents,” said Hendricks. No doubt one of the com- munity’s finest amenities is its location, just 1,000 feet away from NJ Transit’s Watsessing Ave. Station. Parkway Lofts also is within easy reach of major highways, such as the Garden State Parkway, and Routes 3 and 46. Prism Capital Partners, B

store, a dog run, a secure park- ing garage, and additional in- building and surface parking. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations. Since opening last Decem- ber, the community has expe- rienced a rapid leasing pace unmatched by any other rental address in the region, accord- ing to Edwin Cohen , Prism’s principal partner. “There’s no greater advertis- ing than a satisfied customer. Residents enjoy living here and are wonderful advocates of our community,” said Cohen. n

LLC redeveloped this land- mark six-story warehouse building - originally built by the General Electric Co. in 1915 – into 361 beautifully ap- pointed loft-style apartments. Modern classic apartments include a mix of spacious stu- dio, one- and two-bedroom loft- style and duplex residences. Along with turnkey conve- nience, the building’s resort- style amenities include a 24/7 attended lobby, a two-level state-of-the-art fitness center, a large-screen theater room, a roof-top deck, a private party and billiards room, an on-site resident-only convenience

Parkway Lofts


Lawrenceville, NJ

• Eight-building, 800,000-square-foot Class A office park • Minutes from downtown Princeton at the junction of U.S. Route 1 and I-195 • Excellent highway visiblity • On-site dining and fitness centers • Strong new ownership • On-site owner management • Excellent access to major dining, shopping, banking services and hotels • Join: Wells Fargo, Stark & Stark, Princeton Healthcare System, Fox Rothschild, MetLife, Philadelphia Insurance, SiriusXM Radio, Ono Pharma USA and many others.

ideally located corporate office park


Bloomfield, NJ

• Continue our success and reward yourselves by receiving full commissions paid in a timely manner • Your clients will be well served by moving to this outstanding 380,000 sf Class A Office Complex • Units from 2,500 sf are available for immediate occupancy • Outstanding corporate business environment • Institutional ownership • On-site cafe and conference facilities

Join our roster

339 J EFFERSON R OAD of tenants in “the move to BroadAcres” • Magnificent Full Height Atrium Lobby • Underground Garage Parking • Unexcelled access to Interstate Routes 80 and 287 • Prestigious roster of corporate neighbors in the immediate vicinity including Pfizer, ADP, Pinnacle Foods, Biomet, Evonik, Novartis, Lexus, etc. • First class lodging facilities including Sheraton Tara and HYATT house just minutes away • Excellent amenities in immediate vicinity • Full floors measuring approximately 37,000 square feet • In-building amenities

Parsippany, NJ

Edwin H. Cohen - Principal edwin.cohen@prismpartners.net www.prismpartners.net 201.510.2030

Outstanding Corporate Headquarters Quality Office Building

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