Step 4 Target the right users
Facebook Ads Manager allows you to target by location, age, gender, interests, connections, relationship status, language, education, workplace, and device. As you work on any targeted messaging, it’s important to consider a broad audience and avoid any discriminatory impact, even inadvertent discrimination. You can also create custom audiences using an existing list (think: happy clients), which can then be used to build a “lookalike audience” that can drive leads. Step 5 Optimize your campaigns It takes time for the Facebook algorithm to optimize ad serving to your audience. The more data Facebook receives on the campaign, the better it’s able to optimize. We recommend running your campaign for at least two weeks. Refreshing and testing new creative, copy, and audiences helps keep campaigns fresh and can help you learn what works, faster.
Your Ethos marketing asset toolkit Head over to the agent portal for access to these free tools:Ì ½ Webinar: Facebook marketing for agent³ ½ Download: Building a Facebook lead generation campaigÅ ½ Ethos digital co-marketing toolkit
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