Tips on Building Your Business with Facebook Smart & Simple
Jen Sebbas National Director 5
At Melaleuca’s October 2020 Standing Executive Leadership
Council (SELC), qualifying Executive Directors celebrated achievements, built relationships, and experienced coaching from the best at Melaleuca. Here in her own words, National Director 5 and five-time President’s Club winner Jen Sebbas shares how you can turn Facebook into a specifically calibrated tool to work wonders in building your own business.
How to find your target market.
Jen Sebbas
Today I’ve been asked to talk about how Marketing Executives can connect with purpose on social media to build their businesses. I think the best way to start is to say there is no magical pixie dust that will reveal a secret formula where you plug in X, Y, and Z and are guaranteed business partners and customers. Success in social media means a lot of mingling and a lot of work. But I have terrific tips to share on what’s working well for me! I’ll focus on Facebook, although the same principles apply throughout social media. If you’re accustomed to building in person, social media may make you feel as if you are suddenly in a foreign country and you don’t know the language. I promise if you’re feeling that way, you’re overthinking it.
Have you thought about your target market? Maybe you’d say, “Well, it’s social media. Everybody’s my target market!” Yes, we have access to everybody, but are you really trying to make a connection with everybody? The last thing you should do is go out and join 75 groups! I’m never involved in more than three groups on Facebook at any given time. Put pen to paper and figure out who on Facebook are the people you share interests with and would enjoy talking to. Where are they right now? The answer is that they are in authentic groups on Facebook.
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