MELALEUCA 2019 ANNUAL INCOME STATISTICS
Customers The majority ( 81% ) of those who buy Melaleuca products each month are strictly customers. They’re not interested in pursuing the Melaleuca financial opportunity. They just love Melaleuca products. Only a few of them will ever decide to build a Melaleuca business.
product advocates
8%
Product Advocates 8% of all Melaleuca customers have referred at least one customer but fewer than eight customers. As those customers purchase products directly from Melaleuca, those who referred them receive a small commission. These households are not necessarily interested in the financial opportunity. Their relationship with Melaleuca is primarily because they love Melaleuca products. Their “status” is determined by how many customers they have referred. A Product Advocate has at least one customer. A Product Advocate 2 has referred at least two customers, and a Product Advocate 3 has referred at least four customers. While these individuals may not be considered serious business builders, their customers ( like the vast majority of Melaleuca customers) come from word-of-mouth referrals. Therefore, the overall contribution of these individuals is significant.
81% customers
total active customers
personal customers
time to achieve status
annual income
high
low average minimum average minimum average
shortest
longest
4 1 Mo.
341 Mo.
PRODUCT ADVOCATE
$2,682 $16 $114 0 1
1
3 2 9 1 Mo.
379 Mo.
PRODUCT ADVOCATE 2
$4,854 $32 $249 2
4 20 1 Mo.
324 Mo.
PRODUCT ADVOCATE 3
$7,241 $65 $573 4
6
Beginning a Business About one out of nine customers ( 11% ) decide to start their own Melaleuca business and eventually achieve Director status, which is considered the first step to becoming a business builder. Directors have made a significant effort ( probably spent 50 hours or more) in developing at least eight Melaleuca customers. Those estimated 50 hours could have been spent in a single week or could have been spent over several years. But at some point in their lives, Directors have invested enough time to develop (and maintain) at least eight Melaleuca customers.
business builder
11%
personal customers
total active customers
annual income
time to achieve status
high
low average
minimum average
minimum
average
shortest
longest
DIRECTOR/ DIRECTOR 2 (89.7%)
1 Mo.
328 Mo.
$30,045 $314 $2,209 8
16
8
73
58 JANUARY 2021 | MELALEUCA.COM
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