At Speaker Life Magazine, we are excited to embark on this new year with you, bringing you the best resources to grow your speaking business and achieve your goals. This issue is packed with the latest strategies to help you expand your influence, attract new opportunities, and increase your bookings in 2025. Our pages are fi lled with expert advice, celebrity speaker insights, and actionable tips designed to help you take your speaking career to new heights. Whether it’s building a stronger brand, crafting unforgettable presentations, or mastering the art of audience connection, we’re here to guide you every step of the way. Let’s make 2025 the year you grow your business, amplify your voice, and inspire the world like never before. Thank you for allowing us to be a part of your journey. Together, let’s inspire the world—one speech at a time.
Dear Readers, Happy New Year, and welcome to 2025!
At Speaker Life Magazine , we are excited to embark on this new year with you, bringing you the best resources to grow your speaking business and achieve your goals. This issue is packed with the latest strategies to help you expand your influence, attract new opportunities, and increase your bookings in 2025. Our pages are filled with expert advice, celebrity speaker insights, and actionable tips designed to help you take your speaking career to new heights. Whether it’s building a stronger brand, crafting unforgettable presentations, or mastering the art of audience connection, we’re here to guide you every step of the way. Let’s make 2025 the year you grow your business, amplify your voice, and inspire the world like never before. Thank you for allowing us to be a part of your journey. Together, let’s inspire the world— one speech at a time.
Warm regards,
Lea Woodford Lea Woodford, Publisher, Speaker Life Magazine
Lea Woodford, CEO and founder of Luxury Media Brands, is an award-winning magazine publisher and digital marketing expert. She has built a successful career as a media personality and publicist, developing segments for major networks, and emceeing for non- profits. As an international speaker, she motivates audiences to think bigger and bolder about their own business, sharing her own experiences and the latest trends in digital marketing. Lea is a Visionary leader, recognized as "Dynamic Woman of the Year" by the Business Journal and a host of an Amazon Prime TV talk show. Lea Woodford Motivational Speaker & Luxury Branding Expert
Set Yourself Apart: The Power of an Iconic Personal Brand SIGNATURE TOPICS
Please don't hesitate to reach out to Lea and her team for any speaking opportunities or collaboration inquiries. We welcome your interest and look forward to connecting with you!
Strategic Leverage: Crafting a Competitive Edge
Lea@LuxuryMediaBrands.com
Dominate: Do what competitors won't. Stop competing.
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Featured Clientele Spotlight
Chapter 1 ->> 06
The Power of Leverage
Chapter 2 ->> 10
Crafting Unforgettable First Impressions
Chapter 3 ->> 14
The Entrepreneurial Edge: A Conversation with Dan Sullivan and Babs Smith of Strategic Coach
Chapter 4 ->> 20
Harnessing AI: A Game Changer for Speakers, Coaches, and Entrepreneurs
Chapter 5 ->> 26
From Stage Fright to Star Power: Overcoming Fear and Nervousness as a Speaker
Chapter 6 ->> 34
Building a Successful Speaking Business: More Than Just Speaking
Chapter 7 ->> 38
Magazine Design by SmartFem Media Group
Ian Garlic: Why Your Story is Your Greatest Legacy
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The Power of Leverage: How I Leveraged My Brand to Build Relationships, Connect with Celebrities, and Secure Speaking Engagements
By Lea Woodford
I n the world of business and personal branding, Leverage is everything. The secret sauce transforms effort into exponential results, opening doors that once seemed out of reach. Over the years, I’ve learned to harness the power of Leverage to build meaningful relationships, connect with celebrities, land coveted speaking engagements, and secure advertising dollars. Here’s a look at my journey and some personal stories that highlight the impact of strategic Leverage. Building Relationships: The Foundation of Leverage One of the most valuable assets in any business is its network. Early in my career, I understood
that success is not just about what you know but who you know. Leveraging my brand to build relationships started with being genuinely interested in others and finding ways to add value to their lives. Story: The Power of a Simple Introduction I attended a high-profile networking event with some of the industry’s biggest names a few years ago. I knew that making meaningful connections here could be transformative. Instead of trying to pitch myself to everyone I met, I focused on listening and understanding their needs. During a conversation with a fellow entrepreneur, I realized that I knew someone who could help solve a significant problem they were facing. I introduced myself, and that connection blossomed into a
powerful business partnership. That entrepreneur, grateful for the introduction, invited me to speak at an exclusive event, further expanding my network and visibility. Connecting with Celebrities: Leveraging Media and Visibility Celebrity endorsements and connections can significantly boost your brand’s credibility and reach. I’ve been fortunate to leverage my brand’s visibility to connect with high-profile personalities, opening up numerous opportunities. Story: From Cover Story to Personal Connection One of the pivotal moments in my journey was when I featured my first celebrity cover, Rich Dad Poor Dad, by Author Robert Kiyosaki.
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so much that she sent three giant boxes of her fabulous organic skincare and product line. Her company continues to advertise her beautiful products in our in- flight magazine, Legacy Quarterly.
Tommy Thayer of KISS
And then there was Tommy Thayer from KISS. Meeting Tommy was like a dream come true. We met several times at Alice Cooper’s Charity events. Working with a rock legend like Tommy not only elevated my reputation but also taught me the value of authenticity and passion in everything I do. He posted the magazine article on the Kiss Website and on X (Formerly known as Twitter). We had so many Kiss fans who reached out saying they loved the article. Landing Speaking Engagements: Using Leverage to Amplify My Message Speaking engagements are powerful platforms for sharing messages, building brands, and connecting with audiences. Leveraging my existing relationships and visibility has been key to securing these opportunities. Story: From Attendee to Keynote Speaker Years ago, I attended a major industry conference as an attendee. I used this opportunity to network and build relationships with the organizers and key
This cover story highlighted my work and positioned me as a thought leader in the industry. This feature’s visibility caught several celebrities’ attention and led to more celebrity interviews. It also allowed me to build a relationship with Robert Kiyosaki, and he became a friend and a client of our jet charter company, Legacy Jets. Last year, Robert spoke at the 7th annual Speaker Life Summit.
speakers. By leveraging my brand’s credibility and the relationships I had built over the years, I pitched myself as a potential speaker for the next conference. My proposal was accepted, and I went from being an attendee to delivering the keynote speech. This speaking engagement boosted my PR profile and led to additional invitations to speak at other high- profile events. Story: Leveraging Testimonials and Endorsements Another strategy I employed was leveraging testimonials and endorsements from influential figures I had connected with over the years. After successfully collaborating with a well-known business leader, I requested a testimonial highlighting our work. Prominently displayed on my website and marketing materials, this endorsement significantly boosted my credibility. Impressed by the endorsement, event organizers began reaching out with speaking invitations. These engagements have allowed me to share my expertise with a broader audience and solidify my position as a thought leader.
Ed Mylett and Andy Frisella
I featured a cover story for Legacy Quarterly (in-flight magazine for Legacy Jets) featuring Ed and Andy. They loved the cover story so much that they granted me a second interview for Speaker Life Magazine. Imagine my surprise when I came home to a giant box filled with Arete Syndicate clothing and a Thank You note.
Suzanne Somers
Another incredible connection was with Suzanne Somers. I was blessed to be one of the last people to interview Suzanne before her untimely demise. We made a connection, and she was thrilled with the article and cover
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it allows others to shine, it’s a win/ win for all. The Unstoppable
Securing Advertising Dollars: Monetizing My Brand Advertising dollars are crucial for sustaining and growing any brand. I’ve attracted significant advertising partnerships by leveraging my brand’s visibility and the relationships I’ve built. Story: The Value of Strategic Partnerships One key strategy I employed was forming strategic partnerships with brands aligned with my values and audience. For example, after building a relationship with a leading lifestyle brand through mutual connections, I proposed
Power of Leverage
The power of Leverage is undeniable. By strategically leveraging my brand, I’ve built meaningful relationships, connected with celebrities like Ed Mylett, Suzanne Somers, and Tommy Thayer, landed prestigious speaking engagements, and secured valuable advertising dollars. These opportunities have not only elevated my brand but also allowed me to make a more significant impact in my field. Whether through personal connections, media visibility, or strategic partnerships, leveraging your brand effectively can unlock doors to unimaginable possibilities. Embrace the power of Leverage, and watch your brand soar to new heights.
Celebrity Covers: A Testament to Leverage Featuring various celebrities and influencers has not only built my brand but also allowed me to build goodwill and trust, the cornerstones of relationships with these celebrities and influencers. This has also been something my clients have been able to do. When you have a great brand and
a partnership that included sponsored content and co-
branded events. This collaboration brought in substantial advertising revenue and enhanced my brand’s credibility and reach. The success of this partnership led to additional opportunities with other high-profile brands. Story: Leveraging My Media Background Having been a media personality for so many years, I learned the branding strategies they use to build my own. There is no better branding in the world than the media. Sadly, however, when you work for a network, you don’t own your brand and can’t leverage it to build your business. Your brand belongs to the network.
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Crafting Unforgettable
First Impressions: How Personal Branding and Creativity Wow Event Planners and Accelerate Sales
By Lea Woodford
A s an influential speaker and an engaging coach, you’re part of an elite group that understands the importance of securing more engagements and making a dramatic first impression that keeps event planners hungry for more. This is the essence of our story. It all began with a beautiful yet cunningly simple tactic born out of an interview with Sherri Salata, Oprah Winfrey’s executive producer in 2009. It honed over time into what we now call the exclusive and coveted Speaker Swag Box. Before delving into the crux of my strategy, let me share more about that enlightening interaction that changed my perspective on branding as a speaker. While chatting with Ms. Salata, I discovered the golden nugget of her selection process for Oprah’s book club. It was less about the merit of the words within a book’s pages and more about its packaging. Books sent in more creative packaging went into one pile, and those in the standard manilla envelopes went directly
to the janitor’s closet. Once again, proving that first impressions matter. Taking that seemingly simple but significant revelation, I began to ponder its potential application beyond book publishing. Could a speaker like myself use this same strategy to make a compelling impression on event planners? As I soon discovered, the answer was a resounding ‘yes’. The Speaker Swag Box concept was conceived as a dynamic means to carry forward my
speaker profile – not as a mere collection of DVDs or business cards – but to include a personally curated combination of a magazine, book, one-sheet, and distinctive ‘Lea’ swag. Each item, carefully selected, told a part of my story and brought the essence of my brand to life. This thoughtfully packaged personal brand offering provided an impressive introduction before I took to the stage attracted rave reviews and significantly increased my bookings. It left an indelible mark on the minds
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So, as you see, the Speaker Swag Box is not just for speakers aiming to bag more gigs but extends to coaches willing to enthrall their clients with their personalities and brand stories. In drawing this story to a close, indulge me in recapping the transformative journey of the Speaker’s Swag Box strategy. What began as a secret weapon administered by an executive producer to select authors for a prestigious book club transformed into a game-changing speaker marketing and branding tactic. Speakers and coaches can create a memorable first impression on event planners and potential clients by effectively using personal branding and presenting themselves as a well-curated team of ‘brand representatives’ even before speaking. The swag box has so many uses. It can be used to showcase proposals and guarantee a sale, as it differentiates you from what your competitors are doing. The Speaker Swag Box, when done right, is a dramatized expression of your brand identity that intrigues, fascinates, and impresses. If my narrative has piqued your interest and driven home the potency of the Speaker Swag Box, I offer you the exclusive opportunity to explore its potential for yourself. I invite you to connect with me on a discovery call, a personalized session tailored to your needs, to understand how you can tailor the Speaker Swag Box and, in effect, amass an affluent pool of engagements, improve your brand recognition, and book your calendar with more gigs.
of event planners, leading to a surge in invitations for speaking engagements. I have leveraged the box for my higher-end clients to secure celebrity and thought leader interviews, create fantastic strategic partner opportunities, and secure advertising dollars for my magazine, to name a few. The effectiveness of the Speaker Swag Box was further established during the pandemic in 2019. Despite the shift from live events to virtual ones, my bookings did not falter, heralding the potency of my novel marketing strategy. The success was so impactful
that it kindled an idea to spin this strategy into an independent business. Julie from Dallas is a remarkable testament to this strategy’s immense potential. She took the concept of the Speaker Swag Box and made it her own, experiencing the tangible effects of its success. With her personalized note, magazine, swag, and proposal encased tactically in her box, Julie managed to land Hewlett Packard, JW Marriott, and Bank of America immediately… attesting to the influential power of the box. This is just one of many success stories that can be yours with the Speaker Swag Box.
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The Entrepreneurial Edge A Conversation with Dan Sullivan and Babs Smith of Strategic Coach
By Lea Woodford
T here’s a difference those who truly live it. Sitting down with Dan Sullivan and Babs Smith of Strategic Coach was a rare opportunity to connect with two individuals who embody success— between people who talk about success and not just in business but in how they empower others to achieve it, too. Dan and Babs have been empowering entrepreneurs to escape the daily grind and build businesses that reflect their vision
and purpose for decades. Their work has impacted so many lives, and from the moment we started talking, I knew their insights would stay with me long after our conversation ended. As the publisher of Speaker Life Magazine and Legacy Quarterly, I’ve interviewed my share of incredible people. But this conversation felt different. It wasn’t just thought-provoking; it hit home. It made me take a step back and reflect on my own journey, the obstacles I’ve overcome, and the legacy I want to leave behind.
If you’re an entrepreneur feeling stuck, overwhelmed, or unsure how to scale your business without burning out, this is for you. Mindset: It’s the Foundation of Everything The first topic Dan and Babs discussed was the importance of mindset, and Dan spoke clearly. “Entrepreneurs often trap themselves in their own expertise,” he said. “They focus so
“Entrepreneurs often trap themselves in their own
expertise, they focus so much on what they can do that they forget to ask what they want to do.”
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Collaboration: The Secret to Scaling Dan and Babs were adamant that you couldn’t do it all alone. Collaboration isn’t just helpful; it’s essential. “You can’t grow if you’re trying to do everything yourself,” Dan said. He shared the story of a tech entrepreneur who was drowning in responsibilities. She was running sales, operations, and product development, and the stress was starting to take a physical toll. With Dan and Babs’s guidance, she identified her Unique Ability—creating innovative tech solutions—and handed everything to a COO.
much on what they can do that they forget to ask what they want to do.” That hit close to home. How often have we been guilty of working harder, thinking it will solve everything, only to realize we’re just spinning our wheels? Dan shared a story about one of his clients, a real estate developer who was on the verge of burnout. He was juggling everything— contracts, site management, client relations—and it was taking a toll. Through Strategic Coach, he discovered his Unique Ability®: building relationships and closing big deals. Once he hired a COO to handle operations, his revenue skyrocketed, and for the first time in years, he had the freedom to enjoy his success.
Babs added another layer to the conversation, reminding me that mindset isn’t just about your thoughts—it’s also about the people you surround yourself with. “You need people who believe in your vision,” she said. “The wrong people can hold you back, but the right ones will propel you forward.” Her words struck a chord. Looking back on my own journey, I realize that my most incredible breakthroughs always come when I surround myself with people who inspire and challenge me to aim higher.
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Leadership: Vision Drives Everything We also talked about leadership and the critical role of vision. Dan explained that great leadership starts with clarity. “Your team needs to know where you’re going and why it matters,” he said. “If they don’t have a clear picture, how can they follow you?” I thought back to when I launched Legacy Quarterly. From day one, I knew exactly what I wanted the magazine to be: a celebration of luxury lifestyles that inspired people to dream bigger. Communicating that vision to my team was non-negotiable; it was the foundation of everything we built.
Within a year, her business landed a $15 million investment, and she rediscovered her love for what she did. Babs added, “Delegation isn’t about giving up control. It’s about focusing on what you do best and letting others take care of the rest.” That’s a lesson I’ve had to learn myself. I love to create and connect, but for the longest time, I tried to do it all. Letting go of the things that aren’t my strengths hasn’t just helped me free up time—it’s allowed me to focus on what I do best and actually enjoy the process.
Dan shared a similar story about a speaker struggling to find his niche. After refining his vision to focus on helping young professionals master public speaking, his bookings exploded. His clear focus made him stand out in a crowded market. “When you’re clear about your vision,” Babs added, “you attract the right people, opportunities, and clients.” Lessons for Speakers: Authenticity Is Key Given my work in the speaking world, I was eager to hear their thoughts on distinguishing great speakers from the rest.
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“Authenticity is everything,” Dan said. “Audiences can spot someone who’s not being real. You’re not making an impact if you’re not connecting personally.” He told the story of a motivational speaker who had struggled with imposter syndrome. Through Strategic Coach, he learned to
embrace his imperfections and lean into his unique story. The result? His vulnerability made him relatable, and audiences loved him for it. Babs emphasized adaptability. “The world is changing fast,” she said. “If you’re not learning and evolving, you’re falling behind.”
She shared an example of a keynote speaker who pivoted to virtual events during the pandemic. Instead of just surviving, he thrived—investing in high-quality production and interactive tools that kept his audience engaged. Not only did he maintain his bookings, but his business grew by 30%. Speaker Life
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Legacy: Making an Impact Beyond Business Toward the end of our conversation, we explored a topic incredibly close to my heart: legacy. For Dan and Babs, legacy isn’t just about what you achieve; it’s about the lives you touch. “Entrepreneurs can leave the world better than they found it,” Dan said. Babs shared a story that left me speechless. She discussed a client who used his business success to fund scholarships for underserved kids. “He didn’t just build a company,” she said. “He created a legacy that will change lives for generations.” Her words really struck a chord with me. Surviving cancer twice changes how you see everything. Legacy is not just about the
ensuring your business reflects your passions and supports the life you want. My Takeaway Walking away from this conversation, I felt both inspired and reflective. Dan and Babs reinforced something I’ve learned time and time again: success isn’t about piling on more tasks—it’s about focusing on what truly matters. Whether you’re an entrepreneur, a speaker, or someone striving to make a more significant impact, the insights from Strategic Coach are priceless. Dan and Babs aren’t just teaching people how to succeed; they’re showing them how to transform their lives and businesses meaningfully. To learn more about Dan Sullivan and Strategic Coach, visit strategiccoach.com .
magazines I’ve built; it’s about the stories I’ve had the privilege to tell, the lives I’ve touched, and the impact I hope to leave. What Makes Strategic Coach® Different Dan and Babs have created something truly unique with Strategic Coach. Their program isn’t just about teaching entrepreneurs how to grow their businesses; it’s about teaching them how to live more meaningful lives. “Our goal is to give entrepreneurs freedom,” Dan said. “Freedom to focus on what they love, grow their businesses, and live on their terms.” What makes Strategic Coach stand out is how it brings everything together. It’s not just about making more money—it’s about
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Harnessing AI: A Game Changer for Speakers, Coaches, and Entrepreneurs
By Lea Woodford
I n today’s rapidly evolving world, where technology advances at lightning speed, artificial intelligence (AI) stands out as a true game changer. For speakers, coaches, and entrepreneurs, AI is revolutionizing how we operate, engage with our audiences, and grow our businesses. Imagine having a tool that amplifies your
impact and streamlines your processes, allowing you to focus on what you do best: inspiring, coaching, and innovating. AI offers all this and more, but thoughtfully navigating its integration is crucial. This article will show you how to harness the power of AI to transform your business while staying aware of the potential pitfalls.
The Transformative Power of AI Enhanced Personalization AI can significantly enhance personalization, a critical factor in coaching and speaking engagements. By analyzing data from past interactions, AI algorithms can tailor content to clients’ or audiences’ specific needs and preferences. For example, a coach can use AI- driven insights to understand clients’ progress and adapt their strategies, ensuring a more personalized and practical coaching experience.
Streamlined Content Creation
Developing captivating and relevant content can be time-
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intensive for speakers and entrepreneurs. AI tools such as natural language processing (NLP) and content generation algorithms can simplify this process. These tools can help draft speeches, create blog posts, or generate social media content, allowing professionals to focus more on delivery and less on preparation.
market, helping businesses stay ahead of the competition.
such as scheduling, data entry, and customer service can be automated using AI-powered tools. Chatbots, for example, can handle customer inquiries 24/7, providing instant responses
Automating Routine Tasks
Automation is one of AI’s most significant advantages. Tasks
Improved Decision Making
AI-driven analytics provide insights into market trends, audience behavior, and business performance. Entrepreneurs can use these insights to make well- informed decisions for product creation or marketing strategies. For instance, AI can analyze customer feedback and online behavior to identify gaps in the
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and freeing time for more critical tasks. This automation increases efficiency and allows professionals to focus on their core competencies. Implementing AI in Your Business Identifying Key Areas for AI Integration Before implementing AI, it’s essential to identify areas within your business that can benefit the most. This might include client management, content creation, and marketing for speakers and coaches. Entrepreneurs may focus on customer service, sales processes, and product development. Thoroughly evaluating your business processes will help identify the
areas where AI can have the greatest impact.
world. Additionally, stay updated with the latest AI advancements to ensure your business continues to benefit from cutting-edge technologies.
Choosing the Right AI Tools
The market is saturated with AI tools, each customized for specific functions. Choosing the right ones depends on your business needs.. For instance, AI-driven CRM systems can help coaches manage client interactions, while content generation tools like Copy.ai can assist speakers in crafting compelling narratives. It’s crucial to research and choose tools that align with your objectives.
Monitoring and Evaluation
Regular checking and evaluations are vital to ensure AI tools deliver the desired results. Regularly assess the performance of AI- driven processes and make necessary adjustments. By adopting this approach, you can identify issues early and maximize the effectiveness of AI in your business. Potential Pitfalls and How to Avoid Them
Training and Adaptation
Implementing AI is a continuous journey that demands regular training and adaptation.Training programs for yourself and your team to understand how to use AI tools effectively is crucial in today’s
Data Privacy Concerns
AI relies heavily on data, and the use of personal data comes with
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privacy concerns. Ensure your data collection and processing practices comply with relevant regulations such as GDPR. Implement robust data protection measures to safeguard client information and maintain trust.
Over-reliance on AI
Although AI can automate numerous tasks, excessive
dependence on it can be harmful. Human judgment and creativity are irreplaceable. Leverage AI to enhance your capabilities, not to replace them.Ensure authenticity in your interactions by balancing automation with a personal touch.
High Implementation Costs
For small businesses, the initial investment in AI tools can be substantial. Despite this, the long-term benefits usually exceed the upfront costs. However, the long-term benefits often outweigh these costs. Begin with a small-scale AI project to assess its effectiveness in your industry before moving to a full implementation. Select solutions that can scale as your business grows.
challenging. Keep up with the latest advancements by attending AI conferences, joining AI networks, and participating in AI communities.Continuous learning is key to leveraging AI effectively. Harnessing AI is more than just staying current; it’s about leveraging a game-changing tool that can take your business to unprecedented levels of success.. For speakers, coaches, and entrepreneurs, AI is the key to unlocking greater personalization, efficiency, and informed decision- making. However, remember that with great power comes great responsibility. Be mindful
of data privacy, avoid over- reliance on technology, manage costs wisely, and address ethical considerations. You can harness its full potential by strategically integrating AI into your business and staying attuned to its rapid advancements while maintaining the invaluable human touch that defines your brand. Let AI be your ally in achieving unparalleled success and making a lasting impact in your field. Embrace the future with confidence and watch your business soar to new levels of excellence.
Ethical Considerations
AI algorithms can sometimes produce biased outcomes if they are trained on biased data. Ensure that the AI tools you use are transparent and free from biases. Regularly audit AI processes to identify and rectify any unintended biases.
Keeping Up with Rapid Advancements
The field of AI is evolving rapidly, and staying updated can be
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SPEAKERS TOWATCH!
Speaker Life Magazine Presents Speaker Life Magazine is thrilled to announce the launch of "Speakers to Watch," a new section dedicated to showcasing dynamic and influential speakers who are making big, bold moves in the industry. This exciting feature will highlight emerging talents and established professionals alike, celebrating their innovative contributions and impactful presentations. Stay tuned to discover the next generation of speakers who are shaping the future of public speaking.
Dave Sanderson
Dave Sanderson, of Dave Sanderson International, is a renowned speaker and author who survived the "Miracle on the Hudson" plane crash. He inspires audiences worldwide with his story of resilience, leadership, and personal growth.
AnnCarden
Ann Carden is an esteemed coach and speaker, known for her "Expert in You" programs that help professionals elevate their expertise and business success. She specializes in guiding entrepreneurs and business leaders to maximize their potential and achieve exceptional growth.
Biba Pedron
RICH DAD’S ROBERT KIYOSAKI AT SPEAKER LIFE SUMMIT 2023
Biba Pedron is a renowned business coach, speaker, and marketing strategist who specializes in helping entrepreneurs and small business owners grow their brands and increase their online presence
480-241-6954
Lea@Luxurymediabrands.com
Scottsdale, AZ 85260
www.SpeakerLifeMagazine.com
From Stage Fright to Star Power: Overcoming Fear and Nervousness as a Speaker
By Dr. Noah St. John
A lex stood backstage, heart pounding, palms sweating, and mind racing with doubt. A talented professional with a wealth of knowledge to share, the prospect of speaking in front of a large audience nevertheless filled him with dread. Despite numerous opportunities to showcase his expertise, Alex’s intense stage fright kept him from stepping into the spotlight. He avoided speaking engagements, missing out on chances to advance his career and share his insights with a broader audience. This was the situation when Alex first approached me for help and joined my 12-Week Breakthrough coaching program, because he was desperate to overcome his fear and unlock his full potential as a speaker.
Understanding Stage Fright
compassion and recognize that it’s a natural response.
Before diving into the techniques that helped Alex transform his fear into star power, it’s essential to understand what stage fright is and why it happens. Stage fright, or performance anxiety, is a form of social anxiety that occurs when an individual is required to perform or speak in front of an audience. The fear of being judged, making mistakes, or failing can trigger physiological responses such as sweating, trembling, and a rapid heartbeat. This fear is deeply rooted in our evolutionary history. In ancient times, being the center of attention could mean danger, and our brains have retained this protective mechanism. Understanding this can help you approach your fear with
1. Preparation and Practice
The foundation of overcoming stage fright lies in thorough preparation and consistent practice. When you know your material inside out, your confidence naturally increases. Here are some steps to ensure you’re well-prepared:
Research and Understand Your Topic: Ensure you have a deep understanding of your topic. This not only helps in delivering your content confidently but also enables you to handle unexpected questions or disruptions. Organize Your Content: Structure your speech logically, with a clear
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“Overcoming stage fright and transforming it into star power is a journey that requires patience, practice, and perseverance.”
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2. Visualization and Afformations®
beginning, middle, and end. Use bullet points or an outline to keep your thoughts organized. Rehearse Multiple Times: Practice your speech multiple
engages your brain’s problem- solving abilities, setting the stage for genuine and sustainable transformation. Alex practiced visualization daily, picturing himself on stage delivering a compelling presentation. He imagined the audience’s positive reactions, which helped build his confidence. Additionally, he embraced my Afformations Method, asking himself questions like, “Why am I a confident and engaging speaker?” This shift in mindset engaged his brain’s problem-solving abilities, naturally leading to increased confidence. 3. Breathing and Relaxation Techniques Anxiety can cause shallow breathing, which further exacerbates nervousness. Learning to control your breath can have a calming effect on your
Visualization is a powerful technique used by athletes, performers, and successful speakers to overcome anxiety and enhance performance. Paired with my legendary Afformations® Method, it becomes an even more effective tool. Here’s how Alex used these techniques to his advantage:
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times, both alone and in front of a trusted friend or family member. This helps you get comfortable with the material and identify areas for improvement. For Alex, we began by thoroughly preparing his content. He immersed himself in his subject matter, ensuring he was well- versed in every aspect. We organized his speech into a logical flow, making it easier for him to remember and deliver confidently. Through multiple rehearsals, Alex became more comfortable with his material, reducing his anxiety.
Visualize Success: Spend a few minutes each day visualizing yourself delivering a successful speech. Imagine the audience reacting positively, applauding, and engaging with your content. Use Afformations®: Instead of traditional ‘affirmations,’ ask empowering questions like, “Why am I such an effective speaker?” or “Why do I feel so confident on stage?” This
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mind and body. Here are the techniques we used:
which helped calm his nerves. Progressive muscle relaxation further reduced physical tension, making him feel more at ease.
feel more connected to your listeners.
Deep Breathing: Practice deep breathing exercises before and during your speech. Inhale deeply through your nose, hold for a few seconds, and exhale slowly through your mouth. This helps regulate your heart rate and promotes relaxation. Progressive Muscle Relaxation: This technique involves tensing and then relaxing different muscle groups in your body. It can help reduce physical tension and promote a sense of calm.
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Alex learned to make eye contact with his audience, creating a sense of connection and reducing his anxiety. He also incorporated interactive elements into his presentations, asking questions
4. Engage with Your Audience
One of the most effective ways to overcome stage fright is to shift your focus from yourself to your audience. Here are some strategies Alex used to engage with his audience:
and encouraging audience participation. This shift in
focus helped him engage more effectively with his listeners and feel more confident on stage.
•
Make Eye Contact: Establishing eye contact with individual audience members can create a connection and make you feel more at ease. Interact with the Audience: Ask questions, encourage participation, and respond to audience reactions. This not only makes your speech more engaging but also helps you
•
5. Start with Small Steps
If the idea of speaking in front of a large audience is overwhelming, start with smaller steps. Gradually increase the size and scope of your speaking engagements to build your confidence over time:
•
By incorporating deep breathing exercises into his routine, Alex learned to control his anxiety. Before stepping on stage, he practiced deep breathing,
Practice in Front of a Mirror: Start by practicing your speech
•
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in front of a mirror to get comfortable with your delivery and body language. Speak in Front of Small Groups: Begin by speaking
value to his audience and embracing each opportunity as a learning experience, his confidence grew exponentially. Today, Alex is a sought-after speaker in his industry, known for his engaging and impactful presentations. His journey from stage fright to star power is a testament to the transformative power of these strategies. Overcoming stage fright and transforming it into star power is a journey that requires patience, practice, and perseverance. By understanding the root causes of your fear, implementing these actionable strategies, and enlisting the support of the right coach, you can conquer your fears, build the confidence you need, and become the star you know you are!
ABOUT DR. NOAH ST. JOHN NOAH ST. JOHN, PhD is known worldwide as The Father of AFFORMATIONS® and Creator of The 12-Week Breakthrough.
•
in front of small groups of friends or colleagues. Gradually work your way up to larger audiences. Alex started with small steps, practicing his speech in front of a mirror and then in front of small groups of friends and colleagues. As he gained confidence, he gradually increased the size of his audience. This incremental approach helped him build confidence and reduce anxiety. Transforming Fear into Star Power The turning point for Alex came when he realized that his fear was a natural response and not a reflection of his abilities. By shifting his focus to delivering
Working with Hollywood celebrities, 7- and 8-figure CEOs, professional athletes, top executives and elite
entrepreneurs, Noah is famous for helping his coaching clients make more in just 12 weeks than they did in the previous 12 months. Noah has appeared in over 1,000 media outlets including ABC, NBC, CBS, FOX, The Hallmark Channel, NPR, PARADE, SUCCESS, Entrepreneurs on Fire, The Jenny McCarthy Show, Selling Power and The Huffington Post.
Discover how Dr. Noah can help YOU become the star you were meant to be at BreakthroughwithNoah.com
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—Jenny McCarthy, Judge on The Masked Singer
—Gary Vaynerchuk, CEO of Vaynermedia “Noah always brings massive value to his audience!” “Noah St. John’s work is awesome and soooooo very needed in this world right now!”
—Marie Forleo, Host of MarieTV
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In this book, you'll discover the exact strategies Dr. Noah St. John used to transform his business and personal life. You'll learn his legendary 7-Figure Expert Formula and how to leverage the 5 Focus Factors to achieve more impact, influence, and financial freedom. You’ll discover how to break through your income ceiling, create multiple streams of income without tech overwhelm, and make money on autopilot without wasting any more time or money listening to the “gurus.”
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Building a Successful Speaking Business: More Than Just Speaking
By Savannah Michaels
I n 2008, I found myself at a significant crossroads. After yearning for something more. I had a passion for speaking and a burning desire to inspire others, but I quickly realized that passion alone wouldn’t sustain a successful speaking business. It required much more—branding, marketing, and sales were crucial components I needed to master. Here’s my story and the lessons I learned about running a speaking business like a business. The Awakening: Finding My Niche and Brand spending years in the corporate world, I was unfulfilled and When I first decided to pursue speaking, I was eager but unfocused. I had to dig deep to define my niche and unique selling proposition (USP). It wasn’t about more than just what I wanted to talk about but what unique insights and experiences I could offer. I asked myself:
• What topics am I passionate about? • What unique insights or experiences do I bring to these topics? • Who is my target audience? Answering these questions helped me discover my unique niche in
the speaking industry. This clarity made it easier for potential clients to see why they should choose me over others. I remember the day I finalized my niche—leadership and empowerment for women. It felt like finding the missing piece of a puzzle.
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memories is when a client reached out to book me for a speaking engagement after reading my blog post. It was proof that my efforts were paying off. The Power of Networking and Partnerships Networking played a pivotal role in my growth. I attended industry events, joined professional organizations, and sought partnerships with businesses and influencers in my niche. These connections opened doors to speaking opportunities and collaborations I hadn’t considered. I remember attending my first industry conference with butterflies in my stomach. I was nervous but determined. By the end of the event, I had made valuable connections and even secured a couple of speaking engagements. The power of networking was undeniable.
Creating a Strong Personal Brand Your brand is how you present yourself to the world. It encompasses your visual identity, your messaging, and your overall presence. Early on, my branding could have been more consistent, making establishing a professional image difficult. Investing in a professional logo, a well-designed website, and consistent messaging was a game-changer. I recall the moment I received my new business cards with my professional logo for the first time. It was a small but powerful step that boosted my confidence and made me feel legitimate. My website became my digital storefront, where potential clients could learn about me, see my speaking topics, and read testimonials from past clients. The Marketing Journey: Building an Online Presence In today’s digital age, having a robust online presence is non- negotiable. My website was the first step, but maintaining it
with fresh, valuable content was crucial. I started a blog sharing insights on leadership and empowerment. Each post was a piece of my journey, a way to connect with my audience and demonstrate my expertise. Social media was another essential tool. I chose platforms where my target audience was most active and engaged regularly. Posting consistently and interacting with followers helped build relationships and expand my reach. One of my favorite
Mastering Sales Techniques
Developing a sales funnel was another crucial step. It guided potential clients from the initial
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point of contact to booking me as a speaker. I learned to create compelling proposals that addressed each client’s specific needs, follow up promptly, and negotiate terms effectively. Setting the right price for my services was challenging. Initially, I undervalued my worth. Through market research and understanding the unique value I provided, I adjusted my pricing to reflect my expertise and experience. I’ll always remember the first time I confidently quoted a higher fee, and the client accepted without hesitation. It was a turning point that reinforced the importance of valuing my work.
referrals. These efforts paid off, leading to more engagements and a growing network of satisfied clients. One memorable example was a corporate client who booked me for an annual leadership retreat. After the event, they were so impressed that they referred me to three other companies. That one engagement snowballed into multiple opportunities, demonstrating the power of building long-term relationships. Continuous Improvement and Learning Seeking feedback and investing in professional development were ongoing practices. Regularly asking for feedback helped me refine my presentations and services. Attending workshops and conferences, hiring a speaking coach, and staying updated on industry trends ensured I stayed ahead of the curve.
I remember one workshop where I learned advanced storytelling techniques. Incorporating these techniques into my speeches transformed my delivery and captivated audiences in new ways. It was a reminder that there’s always room for growth.
Embrace the Journey
Running a successful speaking business requires a comprehensive approach
beyond the stage. Establishing a solid brand, implementing effective marketing strategies, mastering sales techniques, and continuously improving are all part of the journey. Speaking is just one part of the puzzle— to truly succeed, you must run your speaking business like a business. If you’re ready to take your speaking business to the next level
Building Long-Term Relationships
Repeat business and referrals are vital for sustained success. I focused on exceeding expectations, staying connected with past clients, and asking for
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Ian Garlic: Why Your Story is Your Greatest Legacy
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W hen I first met Ian Garlic, the founder of Video Case Story, I knew our conversation would be a treasure trove of insight. Ian has built a career around helping entrepreneurs and speakers like us unlock the power of storytelling. His approach goes
beyond marketing; he focuses on crafting legacies and believes every one of us has a story worth telling. When we sat down, I asked him the most curious question: what makes storytelling so effective in business and speaking? Ian hesitantly replied, “People don’t
buy services; they buy stories. They want to feel connected, to see themselves in your journey. That makes stories the most powerful sales tool on the planet.” It was a bold statement, but Ian backed it with compelling logic. He explained that stories tap into something fundamental
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about human nature—a need for connection. “A great story isn’t just heard; it’s felt,” he added. “And when people feel something, they act.” T he Storytelling Edge As a speaker myself, Ian’s words struck a chord. I’ve always believed in the power of storytelling, but his perspective brought a new level of clarity. “Speakers are natural storytellers,” Ian said. “But the key is taking those stories and presenting them in a way that continues to sell even when you’re not on stage. Video stories do that. They create
an emotional connection that lingers.” I couldn’t help but think of all the speakers I’ve seen who struggle to connect with their audiences. They often lean on polished presentations or overload their talks with data, hoping to impress. But Ian reminded me that the best talks—the ones we remember— are rooted in authenticity. “Honestly, it’s because they think it’s too big,” he said when I asked why so many speakers struggle with storytelling. “They focus on the grand, sweeping narrative instead of the micro- moments. The story of a small failure, a single interaction, or even a quick revelation can be far more impactful than the entire arc of your career. It’s in
those little, relatable moments where the magic happens.” Small Stories, Big Impact Ian shared an example that stuck with me. He talked about a client who built a successful business but struggled to connect with their audience. Instead of focusing on the client’s big achievements, Ian helped them highlight a small story—how they once failed at something simple, like their first attempt at public speaking. “That story resonated more than anything else,” Ian explained. “Because people could see themselves in it. They felt the fear, the embarrassment, and
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