“Authenticity is everything,” Dan said. “Audiences can spot someone who’s not being real. You’re not making an impact if you’re not connecting personally.” He told the story of a motivational speaker who had struggled with imposter syndrome. Through Strategic Coach, he learned to
embrace his imperfections and lean into his unique story. The result? His vulnerability made him relatable, and audiences loved him for it. Babs emphasized adaptability. “The world is changing fast,” she said. “If you’re not learning and evolving, you’re falling behind.”
She shared an example of a keynote speaker who pivoted to virtual events during the pandemic. Instead of just surviving, he thrived—investing in high-quality production and interactive tools that kept his audience engaged. Not only did he maintain his bookings, but his business grew by 30%. Speaker Life
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