I n 2008, I found myself at a significant crossroads. After yearning for something more. I had a passion for speaking and a burning desire to inspire others, but I quickly realized that passion alone wouldn’t sustain a successful speaking business. It required much more—branding, marketing, and sales were crucial components I needed to master. Here’s my story and the lessons I learned about running a speaking business like a business. The Awakening: Finding My Niche and Brand spending years in the corporate world, I was unfulfilled and When I first decided to pursue speaking, I was eager but unfocused. I had to dig deep to define my niche and unique selling proposition (USP). It wasn’t about more than just what I wanted to talk about but what unique insights and experiences I could offer. I asked myself:
• What topics am I passionate about? • What unique insights or experiences do I bring to these topics? • Who is my target audience? Answering these questions helped me discover my unique niche in
the speaking industry. This clarity made it easier for potential clients to see why they should choose me over others. I remember the day I finalized my niche—leadership and empowerment for women. It felt like finding the missing piece of a puzzle.
Speaker Life
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