W hen I first met Ian Garlic, the founder of Video Case Story, I knew our conversation would be a treasure trove of insight. Ian has built a career around helping entrepreneurs and speakers like us unlock the power of storytelling. His approach goes
beyond marketing; he focuses on crafting legacies and believes every one of us has a story worth telling. When we sat down, I asked him the most curious question: what makes storytelling so effective in business and speaking? Ian hesitantly replied, “People don’t
buy services; they buy stories. They want to feel connected, to see themselves in your journey. That makes stories the most powerful sales tool on the planet.” It was a bold statement, but Ian backed it with compelling logic. He explained that stories tap into something fundamental
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