Spring is o en seen as a time of renewal. How do sauna and cold-water therapy contribute to this sense of physical and mental rejuvenation? At Mersea Sauna, the seasonal shi is not just about warmer temperatures—it’s about helping people embrace the outdoors year-round and make our stunning coastline accessible whatever the weather. Whether it’s the invigorating contrast of heat and cold or simply the meditative experience of being immersed in nature, Mersea Sauna o ers a unique way to transition into spring with a clearer mind and a stronger body. Sauna use, dates back over 2000 years and has a long-standing tradition of being used to cleanse the body and mind. ere is a wealth of scienti cally backed health bene ts, including stress / anxiety reduction and improvement in sleep quality. Both sauna and cold-water therapy use, release feel-good endorphins and hormones such as serotonin and users report improvements to mood and wellbeing a er just one session. Although sauna / cold- water therapy is great in all seasons, there tends to be more appeal to getting outdoors in spring and people seek ways to shed o the winter and prepare for lighter and warmer days ahead. Do you notice a shi in the types of treatments or services your customers seek as the weather starts to warm up? How do you tailor your o erings for spring? We are quite a new business, and are experiencing each season for the rst time. We initially opened in the height of summer and customers were keen to have
the cold plunge as cold as possible and were delighted to watch the beautiful sunsets in the evenings. In autumn and winter, customers have really appreciated having the sauna to retreat to, as the cold weather sets in, especially as they were still able to enjoy being in nature and taking in the views of the Lake out of the window. We are looking forward to spring bringing lighter days and the opportunity for more. Cold-water therapy is gaining popularity for its health bene ts. Are there speci c advantages to practicing it in spring, as the temperatures begin to rise but are still brisk? Cold water therapy has a great number of bene ts but those who are new to this practice should build up tolerance over time and listen to their body. You don’t need freezing temperatures or to stay in a long time to get the bene ts of cold-water immersion. We always recommend staying in for around 2 minutes, but there are advantages to even 20 seconds exposure. Many factors will inuence how cold water feels to you, including menstrual cycle for women, so it really is best to judge it on you feel that day / what your
9 | LAUNCHPAD | SPRING 2025
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