A TALE OF TWO CITIES Liverpool & London
freedom. e colour palette is drawn from the so pastels of early blossoms, earthy greens of fresh leaves, and warm neutrals that reect the sunlit landscape. Subtle oral patterns and organic textures pay homage to nature's e ortless beauty, while the breathable fabrics ensure comfort and ease, much like a gentle spring breeze. Sustainability is at the heart of this collection, mirroring nature's renewal cycle and reinforcing the importance of mindful fashion choices. Just as spring brings a sense of freshness and possibility, this collection is designed to inspire lightness, vibrancy, and a deeper connection to the natural world. How does this collection reflect the unique characteristics of Liverpool and London, where Norm is based? My summer collection is deeply inspired by the unique characteristics of Liverpool and London, two cities rich in history, culture, and vibrant energy. Liverpool's maritime heritage and strong connection to the sea are reected in airy, breathable fabrics and relaxed silhouettes, capturing the e ortless, free-spirited feel of coastal living. e city's creative spirit, inuenced by music, art, and a strong sense of community, is woven into the collection through bold yet timeless designs that celebrate individuality. With its dynamic mix of tradition and modernity, London inspires the balance between classic elegance and contemporary edge. e collection incorporates structured yet uid designs like the city's ever-evolving skyline and diverse fashion scene. e colour palette draws from both cities—so blues and neutrals
23 | LAUNCHPAD | SPRING 2025
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