How does the spring collection further Norm's mission of promoting slow fashion and sustainable practices in the industry? Norm's spring collection reinforces its commitment to slow fashion and sustainability by focusing on intentional design, ethical sourcing, and mindful production. Each piece is created with longevity in mind, moving away from seasonal trends and towards versatile styles that can be worn year a er year. Instead of mass production, we have adopted a small-batch approach, ensuring that every garment is made carefully and reducing excess inventory that o en leads to waste. e collection also prioritises low-impact materials and processes. Using natural dyes and traditional block-printing techniques signi cantly reduces water and chemical usage compared to conventional fabric printing methods. Additionally, our focus on biodegradable and responsibly sourced fabrics ensures that our clothing has a minimal environmental footprint, from production to end-of-life. We also engage our community in the design process, gathering honest feedback through sample sales and customer interactions to create pieces people genuinely want to wear. is helps us produce more thoughtfully, reducing the risk of overproduction and unnecessary waste. With this collection, Norm continues to challenge the fast fashion cycle, o ering clothing that aligns with a more sustainable and mindful way of dressing.
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27 | LAUNCHPAD | SPRING 2025
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