Laura Taylor ~ Elevating Brands on LinkedIn and Beyond Social media marketing took centre stage with Laura Taylor, the founder of Social Flow Collective and Liverpool's very own LinkedIn guru. Fresh o being featured in Forbes for her innovative work, Taylor led an "Elevate Your Brand, Amplify Your Reach" session that had everyone furiously taking notes. She began by sharing her journey from navigating LinkedIn as a novice in 2020 to becoming an award-winning social media strategist with clients around the globe. Taylor's enthusiasm for the power of LinkedIn was infectious; she demonstrated how a strong digital presence can open doors – from attracting investors and clients to securing speaking engagements. Using live examples, she walked the audience through optimising their LinkedIn pro les, cra ing posts that generate genuine engagement, and leveraging personal stories to build a memorable brand. Taylor emphasised that consistency and authenticity are key on professional social platforms. Far from
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theoretical, her talk included quick wins – like tips to boost your pro le's search visibility – and strategic advice on content planning. With her Forbes-recognised expertise lending weight, Taylor inspired entrepreneurs to see social media as not a chore but an opportunity. One attendee quipped during the Q&A, "I didn't realise LinkedIn could do so much for my business until today." By the session's end, you could hear the pings of followers. As soon as I was in the taxi, I looked at LinkedIn in a di erent light; it was such good advice.
Photo Credit: Kayleigh King | Wild Kind Photography
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