Carmel Dickinson ~ Overcoming the "Ick" in Selling Carmel Dickinson, the driving force behind Worthy Consultancy and the founder and host of Business Booster Live , stepped into the spotlight for a refreshingly candid sales workshop entitled "But Selling Gives Me the Ick!" . is interactive session tackled a sentiment many in the room knew well – that uneasy feeling about self-promotion and sales. Dickinson, a sales expert with nearly 20 years of experience across signi cant media and start-up companies, began by debunking the myth that sales must be sleazy or aggressive. She acknowledged the "ick" outright, drawing laughter and relief from the crowd. rough relatable anecdotes and a healthy dose of humour, Carmel helped reframe selling as sharing one's passion and solving a client's problem rather than a pushy pitch. She introduced techniques to help attendees nd their personal sales style – for example, aligning sales conversations with their core values and story so that authenticity shines through. Dickinson o en explores the impact of mindset in business, and here she encouraged participants to overcome their
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inner critic and any ingrained belief that they "have to play small" as business owners. By the end of the workshop, the room was buzzing, and I could hear the excited conversations as attendees le the room. Entrepreneurs practised newly minted pitching techniques with each other, and many remarked that Dickinson had helped them see selling in a completely new light – not as something to fear, but as a way to connect with customers genuinely. It was the con dence boost many needed to start chasing those leads and opportunities they might have shied away from.
Photo Credit: Kayleigh King | Wild Kind Photography
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