e Marketing Mine eld Panel Rounding out the day was a panel dubbed " e Marketing Mine eld", which unpacked the do's and don'ts of marketing for growing businesses. I (Chris Welford) founder of Constallation Marketing Solutions and Launchpad was delighted to join this discussion alongside two fellow marketeers: Louise Mora, a branding expert and founder of Brandfolk , and Susan Ollerton, a Facebook ads and digital marketing specialist and founder of So Socially . Together, we brought a mix of perspectives to the table. Louise opened the conversation by stressing that branding is far more than a logo – it is cra ing a story and reputation that resonates with your target audience. She shared how small businesses can develop a strong brand ethos that sets them apart, recounting examples of local brands that achieved signi cant presence through consistency and creativity, giving tips such as a 'persona' which is a ctional character that represents a group of people, or a public image of a person. Susan, meanwhile, o ered insight into social media marketing and selling tickets for large-scale events and festivals. She explained how to get a real bang for your buck
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online from her expertise with Facebook and Instagram advertising. She advised on demystifying concepts like conversion tracking and audience targeting. As for myself, I spoke about content marketing and the importance of understanding your customer's journey. We discussed practical strategies – improving SEO or simply engaging more authentically or personally on social platforms. e panellists also addressed audience questions such as interesting technical points regarding using two instagram accounts and how it would impact them.
Tips & ideas
• SEO TIPS - How to Become the Top Local Search Result for Your Service Business • Download the Brand Fork Persona Template • Worthy Consultancy Insights • Wild Kind Photography Free Posing Video • Navigating Limited Marketing Budgets: A Comprehensive Guide • Worthy Consultancy Insights • Developing an Integrated Alignment Strategy: A Comprehensive Approach to Digital Marketing Terraform
Photo Credit: Kayleigh King | Wild Kind Photography
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