Professional Equities, Inc. October 2019

Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM October2019 The

FROM THE DESK OF Bill Moist

WYLIE BOAT AND RV STORAGE

In the era of #FakeNews, it is important to remind ourselves why we invest in self-storage. It is easy to chase the next shinny object. For me, self-storage is my primary investment. And I want it to be part of my legacy to my children. In the cycle of hot real estate and stock market, investors may be looking for opportunities beyond the high-priced apartment buildings or retail centers. “The flexibility of self-storage facilities makes it incredibly resilient through economic cycles because people always find a use for them,”says Paul Letourneau, Alliant Credit Union in Chicago. During economic boom times, people use storage in novel ways such as warehousing for small business or storing seasonal furniture. I have a friend who, at one time, had five storage units for products he was selling on eBay. It is common for retailers to use storage for excess inventory. During economic downturns when people and businesses are downsizing, self-storage is a perfect plaace to keep those items that will be needed later. Self-storage is safer than other commercial real estate by a factor of 4.5 times. Watch our video at“Why Self-Storage Is Safer Than Other Real Estate”at bit.ly/saferRE. We love self-storage for a variety of reasons. A 14-year-old son of a friend of mine said it clearly,“I want to own self- storage because you don’t have to fix toilets.”Out of the mouth of babes…

HOW TO STAY FIT THIS FALL I t ’ s E asier T han Y ou T hink

With the sun setting on summer, it’s easy to think your most active days are behind you and nothing but months of indoor workouts and dodging holiday treats lie ahead. You’ll be happy to know that you couldn’t be more wrong. In some parts of the country, the summer heat can actually be a workout inhibitor, encouraging folks to bask in the air conditioning or soak listlessly in the pool rather than get out on the baseball field or toss a frisbee. Thankfully, fall brings with it cooler weather and a plethora of outdoor traditions. Participating in activities like picking apples and pumpkins, taking long walks to look at leaves, dashing through corn mazes and haunted houses, and raking leaves should be enough to keep you hale and hearty through the season. Here’s a breakdown of a few fall favorites to help you stay fit.

APPLE PICKING

An apple a day keeps the doctor away — and that’s doubly true if you pick it yourself. Psychology Today reports that picking apples burns the same number of calories as walking at an easy pace, and the activity can boost your energy level and your mood. If you’re with friends or family, an hour of apple picking will go by much faster than a stint on the treadmill.

–Bill Moist

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explore the stalks, HuffPost.com claims you’ll burn more than 200 calories per hour.

VISITING THE PUMPKIN PATCH

As HuffPost.com puts it, “Pumpkin picking is the new kettlebells!” Jack-o’-lantern hunting includes both walking and hefting weighty fruit, which means you’ll burn about 270 calories per hour tromping through the pumpkin patch.

RAKING LEAVES

The fitness app MyFitnessPal calls raking leaves exercise, and who are we to argue with the experts? According to its calculator, a 150-pound person who rakes for an hour will burn 272 calories, and that doesn’t count the calories you’ll burn while stuffing the leaves into bags and hauling them to the curb. If you want to turn your activity up a notch to reach your fitness goals, look for Halloween or Thanksgiving fun runs planned in your area. These 5–10K dashes often pop up in the fall when the risk of heatstroke drops, and the themes guarantee a good time. If you’re lucky enough to have a run near you, grab a team, dress up, and sprint (or jog, or walk) your heart out. Who knows — fall might be your fittest season yet.

LEAF PEEPING

It’s no secret that a brisk walk in the fresh air does a body good. If you can bring a friend along and make a point to search out beautiful fall leaves as you stroll, all the better! Increase your pace a bit to get your heart pumping and amp up the health benefits.

CORN MAZES

Wending your way through a corn maze or haunted house often means a lot of time on your feet, and there’s a good chance something spooky will spur you to a sprint every once in a while. If you choose to

REIGNITEYOUR PASSION Lessons in Innovation From Henry Ford

As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much to do, it’s easy to lose sight of your initial vision for your company. If you’re stuck in a rut, know that you’re not alone. Plenty of the most successful entrepreneurs have endured the same struggles and, with a little ambition and a lot of creativity, came out on top. Take Henry Ford, for example. Henry Ford made the automobile accessible and appealing for the common citizen. This ignited interest in the market from consumers and manufacturers alike, which led to innovations like air conditioning and other appliances we can’t imagine living without today. There were some key factors that played into his success,

and, if you apply them to your own journey, you could gain a new perspective and be inspired to create and innovate in your industry.

both. He looked at how cars were actually made and found that, if he could build more cars within a certain time frame, he could pay less per car, per worker. Thus, the moving assembly line was born. When looking for ways to innovate in your industry, rethinking even the smallest, simplest details can make a huge difference for your business. You may not be able to reinvent the wheel, but who said you couldn’t reinvent the brake pads? Henry Ford may have changed the automobile industry forever, but you don’t have to go to such lengths to innovate in your own. The next time you find yourself uninspired or stagnant, look to those who made your industry what it is today. You might just find the inspiration you’ve been searching for.

CONSUMER-FOCUSED Ford realized cars were unreliable and

unaffordable to most and set out to change that. After developing the first moving assembly line, Ford lowered the price of cars and made them accessible for people outside the upper class for the first time. As long as you keep the consumer and their needs in mind, you’ll find ways to make their experience better and increase your success. SMALL CHANGES, BIG IMPACT Unlike many companies today who sacrifice quality for quantity, Ford found ways to focus on

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‘GOT MY MIND SET ON YOU’ George Harrison’s Sales Advice

In conversations about sales, one doesn’t usually think of George Harrison. But the truth is that the Beatles’ lead guitarist actually has some solid words of wisdom when it comes to converting warm leads. His last No. 1 hit single, “Got My Mind Set on You,” may sound like dated courtship advice, but it’s actually the perfect road map for turning interested parties into loyal customers.

friend. Targeting these special offers specifically at your warm list is a great way to cultivate lifetime customers.

‘IT’S GONNA TAKE PRECIOUS TIME’

The No. 1 mistake sales teams make is giving up on leads too early. If you dump a prospective customer because they hesitate on your first few attempts, you’re shutting the door on future profits. Depending on your business, leads that take months or even years to convert can more than make up for the time and effort you’ve spent on them. Customers won over this way are far more likely to stick with you.

‘I GOT MY MIND SET ON YOU’

Take a Break! As the first verse of the song suggests, building this promising relationship isn’t going to be cheap. If someone hasn’t already taken the leap to become a customer, they need some incentive to get serious. This is where free trials and giveaways are your best The theme of the song is painfully straightforward: A lovestruck singer has his mind set on dating someone. While your mileage may vary on single-minded romantic pursuits, this level of unwavering dedication is a must for warm leads. Unlike the mystery woman of Harrison’s song, these are people who have shown interest in your business. To build toward a sale, you have to return the favor. Send personalized emails or newsletters, or pick up the phone and call them. ‘IT’S GONNA TAKE MONEY’

‘TO DO IT RIGHT’

The final conceit of George’s song is that there may be other ways to win a person over temporarily, but this is the right way. By remaining dedicated and spending the time and money to build your relationship, you can win over lifetime customers — no singing required.

Inspired by Food & Wine Magazine

SNACK MIX Leftover Candy

This recipe fromMomofuku Milk Bar chef and “Master Chef” judge Christina Tosi makes great use of those extra Halloween goodies. It’s a quick and easy way to both elevate and get rid of unwanted leftovers.

Ingredients

2 cups mini pretzels, coarsely broken

6 tbsp unsalted butter, melted

• • •

1/4 cup light brown sugar 2 tbsp granulated sugar 1/3 cup dry milk powder

12 oz mini candy bars, such as Snickers, chopped into 1/2-inch pieces

Directions

1. Heat oven to 275 F. 2. In a large mixing bowl, fold together pretzels, sugars, milk powder, and butter. 3. Spread mixture on a baking sheet lined with parchment paper and bake for 20 minutes. 4. Let cool for at least 30 minutes and mix in candy bar pieces before serving.

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1

Staying Fit This Fall Might Be Easier Than YouThink PAGE 1 How Henry Ford Innovated His Industry PAGE 2 PlayThis Song to Your Sales Team PAGE 3 Take a Break PAGE 3 Leftover Candy Snack Mix PAGE 3 Amazing Cat Tales PAGE 4

TAILS FROM THE PAST MYTHICAL CATS OF THE WORLD

Most owners will tell you their cats acts like ancient deities. Majestic, scrupulous, and utterly unpredictable, these fascinating creatures have long captured our imaginations. Even before cat videos took the internet by storm, humans have been idolizing felines, placing them alongside some of their most important mytho- logical figures. While many people know the pharaohs and their followers thought cats were sacred, you may be sur- prised by how deep the connection goes. The earliest depiction of Bastet, the feline deity of protection, is a lion-headed woman in battle. But, over the course of 2,000 years, Bastet evolved to resemble the domesti- cated, pointy-eared cats we know and love today. (MANEKI-NEKO) — JAPAN Legend has it that in the 17th century, a monk living in a small temple in Edo (now Tokyo) was struggling 招き猫 BASTET — EGYPT Of course, a list of mythical cats has to start with Egypt.

to survive, but he still split his meals with his cat, Tama. One day, Lord Nakaota li got caught in a rainstorm while hunting and took shelter under a tree near the temple. Nakaota spotted Tama near the temple, and the cat raised its leg, beckoning the noble to come toward him. Curious, Nakaota complied, stepping out from beneath the tree just before a bolt of lightning struck it down. The lord’s life was saved, and to this day, the Maneki-Neko (the beckoning cat) is a symbol of wealth and good fortune. FREYA’S SKOGKATTS — NORWAY In Norse folklore, the goddess Freya had a unique means of travel: a chariot pulled by two cats. These were skogkatts, or Norwegian Forest cats, that were only a little larger than your average house cat. Still, these small felines towed Freya around battlefields as she gathered warriors to send to Valhalla. On top of be- ing the goddess of war, love affairs, and magic, Freya may well have been Midgard’s first cat lady.

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