‘GOT MY MIND SET ON YOU’ George Harrison’s Sales Advice
In conversations about sales, one doesn’t usually think of George Harrison. But the truth is that the Beatles’ lead guitarist actually has some solid words of wisdom when it comes to converting warm leads. His last No. 1 hit single, “Got My Mind Set on You,” may sound like dated courtship advice, but it’s actually the perfect road map for turning interested parties into loyal customers.
friend. Targeting these special offers specifically at your warm list is a great way to cultivate lifetime customers.
‘IT’S GONNA TAKE PRECIOUS TIME’
The No. 1 mistake sales teams make is giving up on leads too early. If you dump a prospective customer because they hesitate on your first few attempts, you’re shutting the door on future profits. Depending on your business, leads that take months or even years to convert can more than make up for the time and effort you’ve spent on them. Customers won over this way are far more likely to stick with you.
‘I GOT MY MIND SET ON YOU’
Take a Break! As the first verse of the song suggests, building this promising relationship isn’t going to be cheap. If someone hasn’t already taken the leap to become a customer, they need some incentive to get serious. This is where free trials and giveaways are your best The theme of the song is painfully straightforward: A lovestruck singer has his mind set on dating someone. While your mileage may vary on single-minded romantic pursuits, this level of unwavering dedication is a must for warm leads. Unlike the mystery woman of Harrison’s song, these are people who have shown interest in your business. To build toward a sale, you have to return the favor. Send personalized emails or newsletters, or pick up the phone and call them. ‘IT’S GONNA TAKE MONEY’
‘TO DO IT RIGHT’
The final conceit of George’s song is that there may be other ways to win a person over temporarily, but this is the right way. By remaining dedicated and spending the time and money to build your relationship, you can win over lifetime customers — no singing required.
Inspired by Food & Wine Magazine
SNACK MIX Leftover Candy
This recipe fromMomofuku Milk Bar chef and “Master Chef” judge Christina Tosi makes great use of those extra Halloween goodies. It’s a quick and easy way to both elevate and get rid of unwanted leftovers.
Ingredients
•
2 cups mini pretzels, coarsely broken
•
6 tbsp unsalted butter, melted
• • •
1/4 cup light brown sugar 2 tbsp granulated sugar 1/3 cup dry milk powder
•
12 oz mini candy bars, such as Snickers, chopped into 1/2-inch pieces
Directions
1. Heat oven to 275 F. 2. In a large mixing bowl, fold together pretzels, sugars, milk powder, and butter. 3. Spread mixture on a baking sheet lined with parchment paper and bake for 20 minutes. 4. Let cool for at least 30 minutes and mix in candy bar pieces before serving.
(817) 657-4080 • 3
Made with FlippingBook - professional solution for displaying marketing and sales documents online