BUY BULLS ON TARGET The Targeting the Brand logo is designed to highlight registered Angus bulls with greater genetic potential to produce calves meeting the most challenging specifications of the Certified An g us Beef® brand. Bulls must be at least breed average or better for marbling EPD and $ Grid of non-parent Angus sires to qualify for use of the Targeting the Brand logo. Even when these numbers do not appear on the catalog listing, the logo gives you confidence that these minimum genetic requirements are met. Actual EPD requirements are outlined below based on the breed averages from the Spring 2018 Angus Sire Summary. Genetic Recommendations:
Value + 0.65 + 55.0
Marbling EPD (Marb) Dollar Grid Carcass Index ($G)
Look for the logo! When choosing sires for your herd, it is important to consider marketing goals in addition to economically relevant traits.Using EPDs, you can select sires to complement your maternal goals without sacrificing the ability to improve carcass merit of calves retained and marketed. With 70% of cattle grading Choice or Prime, the market continues to demand cattle with the genetic ability to gain and grade.
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Mobridge Livestock • March 17, 2026 • Van Beek Angus: 3
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