LET’S GET PERSONAL! The Importance of Personalized Marketing and Branding
Some people are afraid to be personal — but it’s the key to successful marketing and branding! By being personal with clients, you can form a relationship with them that can lead to better retention and more referrals. It will also show that you’re relatable and reliable. Here are some reasons why personal marketing and branding can benefit your business as well as tips you can use to form better and more meaningful relationships with your clients and customers. What is personal branding? Jeff Bezos, the founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” Personal branding has a unique combination of skills and experiences that make you who you are. What makes you special and unique? Why should customers use your services rather than the competitors? By developing skills to personalize your brand, you allow your customers access to your life. How do you create a personal brand? If you have a website, blog, newsletter, or social media platform, you can use these resources to share stories about yourself and your life. Only get as personal as you want — it’s all up to you! Sharing personal stories creates incredible professional content. For example, you can discuss why you started your business and what experiences led you to take that particular career path. Or share a story that ties into one of your products or services. This form of branding personally ties you to what you offer to customers, which
will make them feel like they are part of a community and a brand that is more than just a business. What is personalized marketing? Have you ever gotten a promotional email that used your name in the beginning as a greeting? That’s personal marketing, or “self-marketing,” which uses strategies to promote your personal brand. It’s the ultimate form of target marketing that involves adjusting your strategies to reach your targeted audience. This is another way to help you create and build long-term customer relationships. How do you use personal marketing? You first want to understand your audience. Once you know your clientele, you can create a company voice that will engage your customers. You can write your customers in a conversational tone using contractions, shorter words, idioms, and slang. What interests your customers? What will they want to read about? Are there any promotions you know they will love? All of these insights can be used in your marketing strategy. When you combine personal branding and marketing, you create a recipe for success. You can use your brand within your marketing strategy to tie your services and experiences to your business. This will make your customers feel like they already know you and feel like your friends. So, never be afraid to get personal — it’s one of the keys to success.
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