Tree Service Digital - July 2022

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Inside This Edition

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Summer: Fun and Work

This Is the Recipe for Success

Don’t Rely on Profit to Measure Success

What Exactly Is the Rosetta Stone?

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Meet One of the Youngest Self-Made Billionaires

ADVOCATING FOR WOMEN AROUND THE WORLD

MEET WHITNEY WOLFE HERD

Dating apps are very popular with the younger generation, and one app has taken the world by storm. Bumble Inc. was

was also her boyfriend) sexually harassed her. Wolfe Herd then sued Tinder over these allegations, but Tinder denied any wrongdoing. Eventually, both parties settled. This experience pushed Wolfe Herd to challenge dating norms, and she wanted to inspire women to take their power back. Although Bumble is known for allowing women to message their matches first, this only scratches the surface of Wolfe Herd’s branding and marketing strategy. The app has grown beyond just dating — now, you can network professionally and find new platonic friendships. Wolfe Herd is focusing more on creating a brand that fosters a safe place for women to network — she wants it to be a women’s social platform. Today, Wolfe Herd is pushing Bumble into cultures and countries where women don’t traditionally have a voice. Although this may seem risky, she says, “We need to go where we’re needed the most.” She is also using her platform to advocate for legislation outlawing domestic and international digital sexual harassment. Wolfe Herd wants women to take control, and she will stop at nothing until she reaches her goals.

created in 2014 by Whitney Wolfe Herd and is an online dating platform where women get to message their matches first. Just two hours after Bumble launched, its stock price soared, making her a billionaire. She is now one of the top female CEOs in tech and the founder of one of the largest dating apps in the world. Wolfe Herd’s experience with toxic and abusive relationships and misogyny within the tech industry inspired her to create

Bumble. She was the co-founder of Tinder in 2021, another dating app, but she soon left the company after an executive (who

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