Of note, however, is that the top scoring number one priority, “Develop new indoor recreation opportunities,” also received one vote shy of the next six priority responses. This reflects a “love-hate” dynamic with this expenditure in that it is very important to some people (69 first priority votes) and least important to approximately half as many people (36 sixth priority votes). • Recognizing limited funding available, the following park and recreation facilities were selected to be added in the City of Rowlett:
1. Hike and bike trails, soft surface (nature trail) (41%) 2. Indoor recreation center/aquatic center (41%)
3. Splashpads (sprayground) (40%) 4. Natural area preservation (37%) 5. Dog park (37%) 6. Picnic facilities (tables, pavilions) (36%) 7. Hike and bike trails, hard surface (33%) 8. Playgrounds (31%)
• In terms of preferred trail surface, over 60 percent of respondents either have no trail surface preference or prefer a combination of gravel/natural and hard surface trails. • 42 percent of respondents use social media the most as a source for information on recreational activities. Following social media is the City website at 23 percent and emails or email newsletters at 18 percent. These three methods of online communication make up approximately 83 percent of the source where respondents get information on recreational activities. Preference for receiving information related to parks and recreation activities and programs in Rowlett were related but show a key finding with 74 percent social media, 63 percent emails or email newsletters, and 59 percent City website preferred. The key finding points to a potential desire of respondents to receive more information through online sources than they currently get. For example, 42 percent of respondents use social media to get their parks and recreation information, but 74 percent of respondents prefer to get their information through social media—this represents an unmet need to provide more information on social media that is strategic and communicates to respondents regarding parks and recreation offerings and activities.
CITY OF ROWLETT 20
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