2 - Parks And Community Gathering Spaces
Policy: Evolve the City’s parks and recreation areas into branded destinations that can be marketed and thereby communicated to residents and visitors in ways that create a branded sense of place. The City’s branded destinations can generally be classified as major and minor. Major destinations are those that currently are or have the potential to be regional and/or community-wide attractions and amenities. People within the city and in cities within the greater Dallas-Fort Worth Metroplex will view these destinations as somewhere they would be willing to travel a moderate amount of time to visit. These major destinations should be viewed as an economic development showcase of Rowlett’s excellent quality of life. When branded, the community can have the opportunity to clearly and distinctly understand the significant parks and recreation assets that their City provides and maintains. Minor destinations are those that currently are or have the potential to be locally-utilized parks and recreation attractions and amenities. These minor destinations are neighborhood-scale and serve as complementary linkages and open space between the City’s major destinations. The main goal of the minor destinations is to provide all residents in Rowlett with a park or open space within walking distance of their home. Throughout this section, branding and marketing is a prominent theme. Through community collaboration and analysis of the meeting and survey feedback, it became clear that many residents either did not know which amenities were already available to them or were interested in learning more about the park and recreation- related offerings of the City. The park and recreation system is on the brink of a new chapter. This new chapter will create a sense of place within the city by communicating these significant assets in a coordinated and strategic fashion. Branding of a park can include elements such as monument signage, wayfinding, educational exhibits, and/or public art centered on a common aesthetic theme. Branding and marketing often get overlooked as implementation strategies but are essential to taking this park and recreation system to a higher level.
41
CITY OF ROWLETT
Made with FlippingBook - professional solution for displaying marketing and sales documents online