LookbookMini-Baby

Baby Care Trend Outlook

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Copyright (c) 2019 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, Muse, and Brandables are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

BABY CARE TREND OUTLOOK

Brandables CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid targeted posts, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

PLANNING AHEAD

Baby Care Trend Outlook

Oh, baby! When it comes to inspiring new moms and dads with on-trend Baby Care content featuring your brand, look no further than this Year-Long Trend Outlook! In this category-focused outlook, you’ll find content ideas and inspiration around baby food, travel tips, new parent education, baby shower trends, and more! Follow this planning guide—complete with category trend data and branded influencer content examples—to inspire future campaign planning.

Table of Contents

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THE AHALOGY DI FFERENCE

INTRODUCT ION

TRENDING TOP ICS

BRANDABLES EXAMPLES

ABOUT AHALOGY

BABY CARE TREND OUTLOOK Trending Topics

The secret to any succesful content calendar is organization and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of this year’s hottest Baby Care trends across a variety of content areas, including Food & Drink, Travel, Entertaining, and more. Follow along to discover seasonal favorites and evergreen thought-starters alike, all of which can be adapted for your brand’s future Baby Care campaigns.

10 | Game Day with Frito Lay

BABY CARE TREND

Infant Formula From education and tips to hacks for storage and orga- nization, the topic “Infant Formula” is a popular one for new moms and dads. Your brand can join the conversation and inspire shoppers with influencer content featuring baby nutrition and feeding tips and valuable tools like printable checklists, kitchen storage hacks, and more.

TOP RELATED KEYWORDS:

Breastfeeding

Mother

Bottle

Baby Bottle

Water

Price

JAN

MAR

JUN

SEP

DEC

Health

The topic “Infant Formula” experiences peaks in mid-October and again right around Christmas.

Nutrition

Liquid

Tips

Iron

Vitamins

Pediatrics

How to Save Money on Formula Tips for Feeding Your Baby

New Parent Essentials

12 | Baby Care Trend Outlook

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BABY CARE TREND

Starting Solid Foods Feeding is a hot topic for moms and dads, especially when the time comes to switch baby to solid foods. Make your brand the star of this noteworthy time for new parents. Influencers can create content around this topic while including on-trend ideas like DIY recipes, kitchen storage hacks, printable meal plans, and more.

TOP RELATED KEYWORDS:

First Foods

Solid Foods

How To

Introducing

Purees

Tips

JAN

MAR

JUN

SEP

DEC

Eating

The topic “Solid Foods” trends throughout the year with peaks in popularity in July and August.

Finger Foods

Baby’s First

Infant Cereals

Guide

Meal Plan

Healthy

Tips for Starting Solids

Baby-Friendly Recipes

Printable Meal Plan

14 | Baby Care Trend Outlook

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BABY CARE TREND

Modern Baby Shower While baby showers are a popular search topic, mod- ern-day moms have shifted their thinking when it comes to party planning. Consumers are holding co-ed showers for both moms and dads alike, and looking for gender-neutral party decor and activities. And don’t forget about second- and third-time parents! “Sprinkle Showers” are a popular search topic, specifically around gift ideas and toddler-friendly activities for the older siblings at the gathering. Have influencers help inspire shoppers to make your brand the star of their baby shower planning.

TOP RELATED KEYWORDS:

Sprinkle

Blanket

Dessert

Cupcake

Diaper

Party Game

JAN

MAR

JUN

SEP

DEC

Toy

“Baby Shower” is an evergreen topic with a peak in popularity in late July.

Modern

Husband

Unicorn

Toddler

Mocktail

Candy

Sprinkle Shower Ideas

Co-Ed Shower Games

Mommy-To-Be “Mocktails”

16 | Baby Care Trend Outlook

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BABY CARE TREND

Sensitive Skin Proper skincare is essential for both mom and baby alike! New parents are searching for content around bathtime routines, all-natural skincare solutions, and sensitive skin remedies for their newborns. Inspire shoppers with educational Health & Wellness ideas and content starring your brand. Have influencers provide their favorite baby skincare tips and routines.

TOP RELATED KEYWORDS:

Bath Time

Routine

Natural

Diapers

Babies

Diaper Wipes

JAN

MAR

JUN

SEP

DEC

Wash Guide

The topic “Baby Sensitive Skin” peaks in April—likely as new moms prepare for summertime—and again in late September, just as fall weather rolls in.

Natural

Routine

Clothes

Lotion

Vitamin Oil

Organic

Tips for Bath Time

How to Prevent Skin Irritation

Sensitive Skin Stock-Up

18 | Baby Care Trend Outlook

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BABY CARE TREND

New Parent Tips From educational baby shower gifts to relaxation and self-care advice to combat postpartum depression, there are many ways to inspire shoppers with “New Parent Tips” and content ideas. Have influencers create content starring your brand that provides education for first-time parents. Popular search topics include breastfeeding, baby sleep cycles, and feeding information.

TOP RELATED KEYWORDS:

Strollers

Sleep

Newborn

Tips

Advice

Car Seats

JAN

MAR

JUN

SEP

DEC

Breastfeeding

The topic “New Parent Tips” is an evergreen topic that peaks in mid-June and again in late-August.

Postpartum

Shopping

Books

Shower Gift

Diapers

Baby Hacks

Nursery Prep

Baby Feeding Tracker

Self-Care for New Moms

20 | Baby Care Trend Outlook

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BABY CARE TREND

Diaper Bag Essentials From family vacation packing tips to preparing for holiday gatherings, parents look for “on-the-go” ideas for their baby bag. Whether it’s hacks for packing baby food and formula or must-have products for long car rides, your brand can help mom and dad plan for the unexpected all year round. Be sure to have influencers create content using top keywords uncovered in Muse to ensure your campaign is on-trend with shoppers.

TOP RELATED KEYWORDS:

Travel

Packing

Diaper

Newborn

Family

Hospital

JAN

MAR

JUN

SEP

DEC

Holidays

“Baby Bag” peaks several times throughout the year, especially during peak travel planning times in mid-May.

Essentials

Printable

Checklist

Pump

Beach Tote

Shower Gift

Diaper Bag Necessities

Snacks On-The-Go

Busy Mom Checklist

22 | Baby Care Trend Outlook

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BABY CARE TREND OUTLOOK Brandables Examples

To drive performance on social media, Ahalogy works with a network of 10,000+ talented influencers, photographers, and top-notch content creators. In the following chapter, you’ll find a sampling of some of our favorite Brandables created by our talented pool of Baby Care influencers. Follow along to see how they incorporated trend-driven ideas into high-quality branded content for Social.

24 | Game Day with Frito Lay

Gerber at Target BEFORE YOU LEAVE THE HOSP I TAL

In Collaboration with: Oak & Oats

Hello, nursery inspiration! This gorgeous content from Oak & Oats was created in partnership with Gerber at Target and inspired new moms to stock up on newborn essentials to make the first few days a little bit less stress- ful. Oak & Oats even included a checklist for items to order before heading home from the hospital, along with her top baby prep tips.

TREND-INSP I RED CONTENT

Prob i o t i c

Newborn Es s e nt i a l s

Br eas t f e ed i ng

26 | Baby Care Trend Outlook

Dreft at Amazon HOW TO PRE -WASH BABY CLOTHES

In Collaboration with: Ashley Brooke Nicholas

This Baby Care Brandables content, created in partnership with Dreft at Amazon, is as high quality (and adorable!) as it is valuable to new moms looking for tips and education. This content, created by Ashley Brooke Nicholas Blog, inspired shoppers to include Dreft products in their Baby Care and laundry routines.

TREND-INSP I RED CONTENT

Se ns i t i v e Sk i n

Bab y Pre p

New Pare nt

28 | Baby Care Trend Outlook

Clorox at Target T I PS FOR A CLEAN NURSERY

In Collaboration with: Mom Skills Blog

For this Clorox Baby Care campaign at Target, influencers created content around caring for a new baby and keeping the nursery clean—especially in those first few months. We love how Mom Skills Blog incorporated a Nursery Cleaning Checklist into her post along with her favorite baby-safe Clorox Free & Clear products available at Target for new moms.

TREND-INSP I RED CONTENT

Nur s e ry Pre p

Sa f e Cl ean i ng

Se ns i t i v e Sk i n

30 | Baby Care Trend Outlook

Gerber at Target DIY F I RST FOODS BABY SHOWER GI FT

In Collaboration with: Project Nursery

No one does baby shower inspiration better than Project Nursery! In this colorfully cute content she created for Gerber at Target, Gerber® Infant Cereals were included in a gift basket for new moms. Throughout the post, she discussed how most baby shower gifts are focused on newborns, so this is a fun way to mix it up and give mom a head start for when it comes time to switch to solids.

TREND-INSP I RED CONTENT

S t ar t i ng So l i ds

Bab y Showe r

Gi f t Bas k e t

32 | Baby Care Trend Outlook

Campbell’s Well Yes! EASY SNACK FOR MOM ON- THE -GO

In Collaboration with: Oak & Oats

This adorable imagery from Oak + Oats was created to help inspire new moms on-the-go with Campbell’s Well Yes! products. When it comes to running errands with a new baby in tow, this easy lunch idea is the solution! Plus, we love the way she integrated the product into this photography for social, while still making her little one the star of the show!

TREND-INSP I RED CONTENT

On-The -Go

Da i l y Rout i ne

Eas y Lunch

34 | Baby Care Trend Outlook

SheaMoisture at Walmart OUR EASY NIGHTT IME ROUT INE

In Collaboration with: Kristin Jones

There’s nothing like SheaMoisture to get your nighttime routine started off on a cuddly note. Let Kristin Jones show you how! She broke down her favorite nighttime bath routine with her son using SheaMoisture’s line of 100% virgin coconut oil baby products for added moisture and a yummy smell. Consumers loved the natural product integration and beautifully branded photography.

TREND-INSP I RED CONTENT

Se ns i t i v e Sk i n

Ni gh t t ime Rout i ne

Coconut O i l

36 | Baby Care Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

38 | Baby Care Trend Outlook

* Custom proposals available upon request

Work With Us L IKE WHAT YOU SEE?

Let our team of experts help you strategize your next influencer campaign with our data-driven approach to content and creative decisions for social or in-store executions. The following package options are available for all 2019 campaigns.

Contact sales@ahalogy.com.

PACKAGE 1: $50,000

PACKAGE 2: $100,000

• 6 Brandables

• 12 Brandables

• Custom trend report

• Custom trend report

• Paid Media execution

• Paid Media execution

• 5,000,000 verified impressions

• 10,000,000 verified impressions

• Audience targeting

• Audience targeting

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BABY CARE TREND OUTLOOK Appendix

Ashley Brooke Nicholas, New Mom Tip: How to Pre-Wash Baby Clothes Kristin Jones, Our Nighttime Routine with SheaMoisture Mom Skills Blog, Tips for a Spotlessly Clean Nursery Oak and Oats, Before You Leave the Hospital Oak and Oats, Mom On-The-Go Sippers with Well Yes! Project Nursery, First Foods Baby Shower Gift

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