Outside CP, it attracts the right clients and repels the wrong ones . And the brand never stands still . It evolves. It sharpens. It stretches – always staying two steps ahead. As we grow, our brand won’t get quieter .
It’ll get braver. It’ll cut deeper. It’ll stick. We’ll keep investing in creative that cuts through , storytelling that matters , and messaging that reflects who we really are – rebels, yes. But also operators, leaders, and builders . We’re not here to blend in. We’re here to build something better. DIGITAL & DATA – THE FUTURE OF WORK, POWERED BY CP Digital isn’t something we bolt on – it’s how we'll operate. We’re building a firm where automation, data, and intelligence are embedded into every service line, every workflow, and every decision. Our goal isn’t to keep up with change. It’s to stay ahead of it – by design. Over the next three years, we’ll turn digital from a capability into a competitive advantage – for our people, our clients, and the platform we’re building. CPiQ – Our Intelligence Layer We’re launching CPiQ – our next-gen digital and data layer. Built inside Cooper Parry. Designed to elevate delivery, insight, and performance across the business. Not a tool. A foundation. A force multiplier. By FY28, CPiQ will deliver: • 70%+ automation of repeatable processes in audit, tax & BSO – reducing friction and freeing our people to focus on judgement and value • AI-augmented delivery across all service lines – with CPiQ enhancing analysis, streamlining reporting, and supporting real-time decision-making • A smart Digital Assistant embedded across teams – providing prompts, surfacing insights, and accelerating onboarding and learning
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