We’ll build structured long-games for every target – tracked in CRM, led by centralised Origination & BD, supported by Marketing, and designed to convert when the moment’s right . We won’t just chase live opportunities . We’ll build pipelines that breathe – keeping the right businesses warm, engaged, and connected to CP until the timing lands . Our approach will be: • Proactive and patient • Tailored to ownership model and ambition • Built for long-term relevance , not short-term wins We’ll invest in the right relationships – not just the easy ones. Because the firms that win big aren’t always the loudest . They’re the ones who stay top of mind – and turn “ not now ” into “ let’s go .” The art now is to lift, shift, and repeat – taking this playbook into every new city, every team, and every opportunity. • We’re breaking the industry norm – going beyond sector or service. Our go-to-market model is built around how businesses are owned, funded, and led – VC- backed, PE-owned, listed, or founder-run. • National, city, and service-line pods that run like mini businesses. • Deep relationships with private equity, M&A advisers, and high-trust introducers. • Centralised cross-sell – structured, data-driven, and relentlessly followed up. • Brand campaigns that punch above our weight – and pull the right clients in. This model is already delivering – and we’re just getting started. We’re targeting 300+ new audit clients a year by 2028. 15%+ organic growth. Across every region. Every year. And a reputation so strong, we’re not one of the options. We’re THE option. The only name in town. Because ambitious clients don’t want the biggest firm – they want the best one. Looking ahead, we’re accelerating the evolution of the client journey – investing in innovation, leveraging data, and deepening partnerships to unlock new levels of value and impact. Client Experience – Feel it at Every Touchpoint By 2028, we want every client to say the same thing: “Working with CP just feels better.” To get there, we’ll build a world-class client experience – one that’s felt in every meeting, every email, and every deliverable. We’ll appoint our first Head of Client Experience – owning the full client journey: onboarding, quality, cross-sell, delivery rhythm, and post-engagement feedback.
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