Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses.
2024 SPONSORSHIP BROCHURE
OCTOBER 15-18, 2024 – LOUISVILLE, KENTUCKY
ADVERTISING & MARKETING Equip Exposition can support your year-round marketing efforts, including digital advertising, pre-show outreach, and event promotion. Inquire with our team regarding these opportunities – we want to help your marketing campaigns with our audience reach.
2024 SPONSORSHIP OPPORTUNITIES
Column Banner $3,000
YOU ARE HERE Signs $3,000 Attendees will look here for directions while at the show. Your Logo, clearly visible on the floor plan, will let them know right away where you are. At least 4 double sided signs will be in the highest traffic areas of the show. Including the lobbies.
Increase your visibility on the show floor! Vertical column banner size cannot exceed 3’ wide by 15’ tall and must be one-sided. We supply and hang the banner that you design. (This is not a wrap.) Sign up early to secure the column you want.
Dealer Learning Counter $3,000 We are looking for High-Performance Workshops sponsors - 2 sessions each day of the show featuring well known Dealer speakers. Your company will receive a branded desk and (2) chairs each. The Dealer Learning Counter will be in the Learning Center just out- side our Dealer Rooms located in the South Wing C Corridor. It is adjacent to our branded Expo Coffee House. Your company and your company will receive recognition/logo in the Show Directory and on-site signage. Dealer Learning Counter $3,000
Lanyards $20,000
Show Bags $15,000
Success at Equip Exposition is “in the bag” when your company becomes the exclusive Show Bag sponsor. Imagine your company name emblazoned on the thousands of Show Bags are available to every attendee; and, inside each bag — your literature! The sponsor provides bags and literature.
Everyone who wears an Equip Exposition badge will want a lanyard to protect their clothing and everyone who reads an Equip Exposition badge will see your logo and message on the lanyards. Sponsor provides the lanyards. Your lanyards will be distributed to attendees in Lobbies A, B, and C.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Floor Graphics $2,000
Staircase Wrap $12,000
Increase your visibility on the show floor! Lead people to your booth by creating a directional image, logo, and booth #. Each cling is 4 x 4 in diameter and can be rectangle or a circle.
Make a big statement with your company branding on the grand staircase in the South Wing Lobby at the main entrance of the Equip Expo Tradeshow as all attendees enter.
Exhibitor “Spotlight” $2,500 each
Window Door Cling $2,500 per 4
Promote a new product or your company in a short period of time that leaves the attendee asking for more - which draws them to your booth or requesting additional information on our Exhibitor “Spotlight” stage. Each spot is 50 minutes.
Cling is double-sided – Attendees see your brand as they arrive and depart each show day. Purchase a minimum of 4 door window clings - with a maximum of 8 window clings per exhibitor.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
New Product Showcase $500 Per Product Save 20% If you list two or more products.
The much-anticipated New Product Showcase is here again, offering a stellar platform for exhibitors to present their latest innovations. Seize this chance to increase your visibility by bringing your newest products to include in our showcase. Picture your creations engaging a captivated audience, featured on our show directory map, and spotlighted on our website. We include a listing on our show’s website leading up to the show, a mention in the show directory printed 10,000, and a physical location onsite to place your product.
UTV Driving Experience $2,000 per UTV
Don’t miss out on this unique opportunity to participate in the Equip Exposition UTV Driving Experience. Your company’s presence will be highlighted throughout the show’s marketing efforts.. Plus, when attendees sign up for registration badg- es, they’ll receive a drawing entry for a chance to win $15,000.00 to put towards a UTV from a participating company. This is a very popular feature. Your company must provide a UTV to participate and a representative present at the test-driving location during show hours. To learn more, request more details below.
Equip Expo Coffee House $5,000 per Day
Equip Coffee House will be in South Wing A Lobby, adjacent to the Equip Merchandise Area & Social Media Lounge. A Barista will be service a specialty bean coffee, Cap- puccino, or a tasty Latte – served each day in a cup with your branded coffee sleeve of your company and your video playing on the Coffee House Wall. $5,000 Wednesday – 8:00 AM – 4:00 PM $5,000 Thursday 8:00 AM - 4:00 PM $3,000 Friday 8:00 AM – 1:00 PM See more marketing promotional incentives that are included on the proposal.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Trams to Parking and Outdoor Demonstration Areas $9,000 Sponsor will receive recognition on signage placed on each tram running parking lots demo areas (total of 5 trams 10 signs). You will receive recognition on signage next to each pickup location. There will be a minimum of 12 stops. Company will be mentioned as a sponsor in the official Show Directory. See more marketing incentives and details included in the proposal. monstration Areas monstration Areas $9,000 $9,000
Title App Sponsorship $20,000 (Exclusive Sponsor) Available to only one company.
1. Sponsor Logo: Splash Page, Top Banner Ad, Navigation Menu, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory. 2. Press Release: Title Sponsorship recognition in the App announcement 3. Push Notifications to Attendees: One sent a week before Equip Expo and another sent on Thursday during the show. 4. Rotating Banner Ad: at the bottom of the Navigation Menu and can rotate between two different images.
CUSTOM PUSH NOTIFICATIONS $1,000 per custom notification
Reach our audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mo- bile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth. We’re limiting them to three per day, so act now!
CALL TODAY! (844) 770-2963 WEDNESDAY $1,000 10:00 AM 12:00 PM 2:00 PM THURSDAY $1,000 10:00 AM 12:00 PM 2:00 PM FRIDAY $1,000 10:00 AM 12:00 PM 1:00 PM SELECT YOUR OWN CUSTOM TIME WITH KAREN
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Welcome Reception Tuesday 10/15
Join us at the highly anticipated Equip Exposition, starting on Tuesday, October 15, with a memorable Welcome Reception at the iconic Churchill Downs, which will host the legendary 150th Running of the Kentucky Derby in 2024. In this exclusive event, sponsors will have the exceptional opportunity to showcase their cutting-edge equipment in a prime location, capturing the attention of all attendees. Not only that, but their brand/logo images will be displayed prominently throughout the evening, ensuring maximum visibility and recognition. Make a lasting impression and be part of this extraordinary gathering of industry professionals. See more marketing promotional incentives and details included in the proposal.
Happy Hour with THE CRASHERS Sponsorships Available Wednesday 10/16 at 5 p.m. - 7:30 p.m. Freedom Hall at the Kentucky Exposition CEnter
Get set for an exhilarating evening at our Happy Hour with the Crashers which will feature your brand prominently on eye-catching sponsor signage on the Jumbotron Board above the stage in Freedom Hall. The doors will open at 5 p.m. for all trade show attendees immediately following the show’s closing. Sponsor festivities start at 5:30 p.m. in your VIP area, offering a private experience with cocktails and appetizers for 75 guests with a $5,000 F&B credit. From 6 p.m. - 7:30 p.m., everyone will be treated to a performance by the Crashers, preceded by stage time for your company, a video presentation, and a prize giveaway if you wish. Closing Concert – KFC Yum! Center Sponsorships Available Thursday 10/17 Sponsor(s) will have the opportunity to host their guests at The Yum Center, the arena that is consistently ranked among the top 30 arena in the U.S. in Pollstar Magazine’s year-end Top 200, recognizing arenas for concert and show ticket sales. We will have our final concert with a top headliner – Trace Adkins and Clayton Q. Sponsors will have opportunity to display their equipment – inside and outside the arena, branding opportunities throughout the arena and on the stage. See more marketing promotional incentives that are included on the proposal.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Opening Keynote Speaker $40,000 This exclusive sponsorship includes stage time showing a 45 second video along with a 1–2-minute introduction on the company. Sponsor will introduce the speaker. Exclusive stage logo signage, signage on-site at Equip Exposition. See more marketing promotional incentives that are included on the proposal. Opening Keynote Speaker $40,000
The Morning Show at Expo $30,000 Are you looking for a way to stand out and connect your brand to our attendees at the upcoming Equip Expo? The Morning Show at Expo, previously known as Influencer LIVE, is the premier morning event at the show. Our Keynote Room will be filled with lawn and landscape pros, and influential up-and-comers, product makers, and dealers. We’ve had three years of success and now in our 4th year, we are upping the ante for an even better experience for our attendees and sponsors. This unique community event is an excellent opportunity for your brand to step into digital and influencer marketing at Equip Exposition.
ENERGIZE $20,000 Are you interested in reaching a large, diverse, and engaged audience of industry professionals? Look no further than ENERGIZE, a mid-afternoon event at Equip Expo that is sure to energize the crowd. With a variety of energy drinks, seating, stage setup, and pre-show marketing available, you’ll have the opportunity to reach influential voices and position your brand in-front of the biggest digital names in the industry. We invite you to join us for this one- of-a-kind event and take advantage of this unique sponsorship opportunity.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Second-Annual Women’s Leadership Reception
$24,000 Exclusive Sponsor or Three Sponsor Split Be the first sponsor to the First Annual Women’s Leadership Reception at Equip Expo 2024. Women leaders from across the industry – landscapers, dealers, distributors, and manufacturer will attend this complimentary reception. The event takes place on Thursday, October 17, 2024, at the Kentucky Exposition Center from 5:00 p.m. – 6:00 p.m.
Exhibitor Lounge Sponsor(s) $3,500 per Lounge Only One Remaining Maximize your brand’s impact by sponsoring one of our Exhibitor Lounges at our upcoming event. This exclusive opportunity places your brand at the center of either one or both of our exhibitor lounges, offering high visibility from 7:00 AM to 3:00 PM, Wednesday through Friday. Your sponsorship includes two prominently positioned tables inside the lounge of your choice to host more information and staff engagement, along with signage displaying ‘Exhibitors Lounge - Sponsored by [Your Brand]’. Additionally, your brand will be featured in our pre-event promotional materials targeted at exhibitors, ensuring recognition. Digital Advertising $3,500-$5,500 Incredibly high-profile digital marketing in two heavily travelled locations in Louisville. One unit is on the heavily traveled I-65 corridor from downtown to the airport, directly acroos from the Kentucky Exposition Center where Equip Exposition is held. The other unit is an incredible location in the heart of downtown Louisville. Located on a very busy corner of Jefferson and 2nd Streets, providing a very captive audience. The unit is on the Kentucky International Convention Center, located within two blocks of the KFC YUM! Center Arena and the Bourbon District with numerous distilleries. Within two blocks of the Fourth Street Live! enterainment district.
Kentucky Exposition Center I-65 Corridor from downtown to the airport
Kentucky International Convention Center The corner of 2nd and Jefferson Streets
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
Social Media Lounge $30,000 The high energy lounge is a 40 x 40 (1600 square feet of space) Social Me- dia Lounge is in a prime location of KEC – South Wing Lobby A. This lobby is located directly next to the North Wing Lobby where Equip Expo and Hardscape North America are holding their registration areas, and directly across the entrance to the show floor. Social Media Lounge
Exhibitor Featured Event $10,000 During our show, exhibitors are hosting some of the most engaging events inside their booths. However, many of them ask, “How can we increase exposure to ensure more attendance?” The solution is to purchase a Featured Event listing, which includes promotion from Equip Expo. This promotion includes mentions via email, social media, digital web listings, and more to our entire current and previous attendee base. Exhibitor Featured Event
Equip Exposition Golf Experience $15,000 Golf Experience $15,000
You can spend time with attendees as they wait their turn to learn the skills of golf on one screen or a less from a golf pro on another screen. We will provide a lead retrieval scanner for you to capture each person that comes to your booth. You may give away prizes and your promotional materials.
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
2024 SPONSORSHIP OPPORTUNITIES
ATTENDEE BADGES $15,000 The sponsoring company’s name will be seen on every Equip Exposition attendee badge. Attendee badges are highly visible to all attending throughout the three days of the show. The sponsorship is available to one company only.
Hotel Key Cards Contact For Details One (1) exhibitor can promote their company and booth number on the hotel keys distributed to Equip Expo guests at these hotels – Omni, Louisville
Marriott, and the Galt House – rooms that are in the Equip Expo housing block. Sponsor is responsible for all costs incurred associated with printing the key cards.
Stairway Cling $10,000
Aisle Signs $15,000
This stairway is centrally located in the North Wing Lobby where Equip Expo Registration and HNA Registration will take place. Premier location that will be seen by all 20,000 plus attendees.
This is a three-year agreement (2022, 2023 and 2024) arranged for this exclusive sponsorship. Your company name and logo will be on display throughout the show every time visitors look up to find their way. Show management will arrange for the 30 overhead signs; you simply supply your logo to be imprinted on all sides of the signs.
Mulligan’s 5K Fun Run and Walk
$5,000 Each Sponsor | $15,000 Exclusive Equip Expo is hosting its third-annual 5K at Louisville Slugger Field. The event will start at Louisville Slugger Field, and all participants will run or walk a 5K along the beautiful Waterfront Park. The route will lead up to the beautifully-lit Big Four pedestrian bridge, which will be illuminated in Equip colors. Participants will walk over the Ohio River to Indiana and return to the finish line in Louisville. All sponsors will have their logo printed on race shirts distributed to all participants; their logo will be added to the signage at the finish line and at Louisville Slugger Field and will be included in print and digital promotional materials before the trade show in October. Proceeds from this city-wide event benefit the Kentucky Humane Society. $15,000 Exclusive
CALL TODAY! (844) 770-2963
Email Karen Williams with sponsorship interest at kwilliams@equipexposition.com
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