20A — February 18 - March 17, 2022 — M id A tlantic Real Estate Journal
www.marej.com
M id A tlantic R eal E state J ournal
Upcoming in-person events were announced IOREBA gathers for annual holiday party
Newmark Global Corporate services expands team
ment and cost reduction. Prior to joining Newmark, Austin was senior manager of supply chain and sourcing manage - ment for WeWork. Jessica Baldassare , di- rector of operations, global strategy & consulting practice, GCS, based in Connecticut Baldassare enhances fi - nancial and operational per- formance of the GCS Glob - al Strategy & Consulting practice through day-to-day oversight as well as resource planning, process innovation, project management and proj - ect tracking. Taylor Kwasniewski , di- rector, workplace manage - ment solutions, GCS, based in North Carolina Kwasniewski specializes in driving strategy and opera- tional stability in workplace experience and space design across all corporate hospital- ity functions for GCS. Prior to joining Newmark, Kwasniews - ki held manager of hospital - ity and events positions with Bridgewater Associates and the Bob Woodruff Foundation. Emily Richardson , direc- tor of performance manage - ment, GCS, based in NewYork Richardson oversees the Newmark GCS risk manage - ment program and leads the operational risk management client service. She was previ- ously head of cost control for global investment operations at Knotel. MAREJ Continuously Monitor and Proactively Manage the AEC Firm Brand The ubiquitous nature of the Internet requires a firm to ensure their reputation is un- tarnished by actively manag - ing it online. This means com - bining SEO and digital PR strategies to help distribute content demonstrating good corporate citizenship and positive accomplishments. Final Thought The new reality or “The New Abnormal” continues to evolve as we move through the pandemic. The Great Res - ignation trend demonstrates a changing employment dy - namic where talent must ad - just to a new way of working. NOW is the time to look at this as an opportunity rather than strictly as a challenge! Glenn Ebersole is the di - rector of business develop - ment at JL Architects based in West Chester, PA. MAREJ
NEW YORK, NY — New - mark Group, Inc. announced the continued expansion of its Global Corporate Services (GCS) business with new hires, augmenting the service lines’ growing team and fur - ther expanding its capabili - ties to address complex client requirements in any location. Joining the GCS team are five commercial real estate experts, with specialties rang - ing from transition and in - tegration to procurement to operations: Debra Mitchell-Ruranga , managing director of transi - tion and integration, GCS, based in New Jersey Mitchell-Ruranga special - izes in the oversight of transi - tion, integration and continu- ous improvement projects on behalf of large, multi-service GCS clients. Prior to joining Newmark GCS, Mitchell- Ruranga most recently held senior roles as the managing director of TIAA’s Practice Management and Engage - ment function and the vice president of planning and strategic business engage - ment for Prudential Financial. Marisa Austin , director of procurement, GCS, based in New York Austin–an experienced glob - al procurement and supply chain expert–supports the procurement initiatives of GCS clients through contract negotiation, vendor manage - considers when seeking a new job. More than 50% of all job seekers will avoid firms with a poor reputation. Top prospects seek a firm that is already known for its positive reputa - tion as a great place to work by current and prospective employees. A positive culture also is a key factor to retain - ing talent. Learn and Understand What is Important to Top Prospects It is imperative to learn and know what is important to top prospects. Many em - ployers still mistakenly be - lieve that money is the most important consideration to a candidate. The truth is that research shows company culture is the number one consideration and that com - pensation ties at a distant second behind a desire for strong leadership and a clear vision for the future.
Shown from left: Al Moffit (GEI Consultants) Victoria Reed (JM Sorge), Chris Martell (ESA Environmental Consultants) (BTW Al and Victoria are members)
Shown from left: Dave Violette (Lee & Associates NJ Property Manage - ment) andMicheal McGeary (Office Management Services)
Back row left to right: Ryan Tiger (Punia Co) Jeffrey Greif (First American Insurance) , Jeffrey Furey (Lee &Associates), Kurt Kalafsky (The Aztec Company), John Johnson (IOREBA President and Wel - lington Real Estate ), Geoffrey Schubert (CBRE), John Ritter (Sholom & Zuckerbrot), seated: Dave Violette (Lee & Associates NJ Property Management), Thomas Romano (JLL), Adam Silver (Newmark)
market and cheer the end of a successful year. Upcoming in-person events were an- nounced including the annual Developer’s Night slated for Monday, March 28th at the Marriott at Glenpointe. MAREJ Shown from left: Julia Knaus (Vericon Construction Company) and Burke Hammond (CSI Inter - national) company’s future.” Crisafulli has been an inte - gral part of Caryl Communi - cations’ growth and success for three decades, possessing both agency and client-side public relations experience. Following her career launch as a journalist, Crisafulli joined the company as its first full- time writer, moving to account manager and becoming vice president through the late 1990s. She subsequently fo - cused on account management, writing and media relations as a contractor prior to her ap- pointment to chief operating officer in 2020. “Sandy has always been a key member of our Caryl Commu - nications family,” added Bixon- Gordon, whose husband, Bob Gordon, is also retiring from his role as the company’s chief financial officer. “She knows the company, clients, team and in - dustry inside and out.” MAREJ
ESTORANGE, NJ — The Industrial and Office Real Estate Brokers Association of the New YorkMetropoli - tanArea (IOREBA) gathered on December 6, 2021 at the W
Highland Pavilion in West Or - ange, NJ to kick off the holiday season in style at its annual Holiday Party. A perennial favorite event, IOREBA mem - bers and guests came to catch up and discuss the state of the nearly four decades under Bixon-Gordon’s tenure, Caryl Communications expanded both steadily and strategically, becoming one of New Jersey’s most well-respected firms in its sector. The company – which re - cently established a new head - quarters address in Hoboken – has a long history of serving businesses and nonprofits from Central and North Jersey, to New York City, to the Hudson Valley and beyond. “Not everyone has the ad- vantage of learning the PR business from one of the in - dustry’s best, and it’s certainly a rare chance – 30 years later – to be given the opportunity to continue that mentor’s legacy,” said Crisafulli. “I am incredibly grateful and thrilled about what is to come for Caryl Communications. I’m also so appreciative of the out- standing clients and talented team that will be part of the
continued from page 2A The “Great Resignation” and The War for Talent in the AEC Industry – . . .
PRfirmCaryl Communications changes ownership HOBOKEN, NJ — Pub - lic relations and marketing firm Caryl Communications
has launched a new chap- ter with the t rans f er o f o w n e r s h i p to long-time team mem - be r Sandy Crisaful l i . The move co -
Sandy Crisafulli
incides with the retirement of Caryl Bixon-Gordon , who founded the award-winning agency in 1984. Crisaful l i , a resident of Kingston, NY, joined Caryl Communications in 1992 and most recently served as chief operating officer. “This was a carefully planned, natural transition; the agency is in a very strong position and will continue to thrive under Sandy’s stewardship,” said Bixon-Gordon. Through
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