fmb.org.uk
fmb.org.uk
2024/25 Highlights
Marketing and Sales: Driving growth
Coverage across 444 media outlets , including the BBC, The Sun and The Telegraph
Record-breaking 771 Master Builder Awards entries received across 12 categories
With the creation of a new integrated sales and marketing strategy we are developing a new approach to drive project growth. The new strategy has five key pillars which look at our current structures to create a streamlined, integrated, one-team approach utilising both sales and marketing to land messaging and drive engagement. We are moving away from a ‘one- size-fits-all’ model to a much more segmented, targeted, audience- focussed approach with campaigns to drive engagement. We have developed member personas and are using these to create engaging content for the dierent groups identified. As part of the new strategy, we want to put our members at the forefront of campaigns and content. We have commissioned several photo and video shoots where we have visited our members and are using that content across our collateral to put our members at the heart of everything we do. We are also working on our new Build Up podcast series with two members as hosts.
To inform our approach and to drive growth, we continue to look at how we use data. We have a few dierent data points, and we have started to bring these together with clear KPIs at the start of campaigns. This allows us to really measure success and learn from our activities. Another key pillar was to bring in new systems and processes to drive growth. We are using a new proposal system for the sales team which allows them to create bespoke, professional sales collateral. This is alongside developing a new sales process utilising both marketing and sales to enhance the joining experience. Our new email marketing system, DotDigital allows us to create more engaging campaigns. The platform allows us to track success and create multi-channel nurture journeys to drive engagement with the sales team. We are just starting to see the impact of this new strategy with more enquiries, increased engagement and a much more integrated approach.
Launched two podcasts: Build Up and Build Up from the Basement
Hosted two parliamentary receptions
7,500 homeowners serviced with our insurance products
Nearly 30% of members now use the FMB app
Launched a membership recruitment campaign with On The Tools
FMB inspections brought fully inhouse
Nearly
90% member retention
Launched our Licence to Build campaign
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Federation of Master Builders Annual Report 2025
Federation of Master Builders Annual Report 2025
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