BECOMING A FRANCHISEE What is Franchising?
Franchising is a system of distributing an established product or delivering a service in return for a fee. The company that originally developed the products and services “the Franchisor” enters into an agreement with a third party “the Franchisee” to use its proven brand, systems, and processes to sell the products or service. What are the benefits of Franchising? There are many benefits for Franchisees. Buying a Franchise allows you to acquire an interest in an established business, with a recognised name. Franchisors provide training, purchasing benefits, and support, not normally available to independent small businesses.
What is the importance of the ‘Banjo’s’ name? The Banjo’s brand, as a franchisee, is clearly one of your most valuable assets. It has high visibility and is synonymous with high quality cafe bakery products. The Banjo’s brand name is protected by trademark registration throughout Australia.
What are the benefits of franchising with Banjo’s?
What are some restrictions in a franchised operation? A Franchise business takes a high degree of personal involvement. The franchisee is subject to the directives of the franchisor in many facets of the operation of the business. The franchisor may define, at their discretion: opening and closing times, product standards, preferred suppliers, fit out requirements, products that can be sold and service standards. Who are Banjo’s customers? Banjo’s is the complete Bakery Cafe experience. Banjo’s is both an outing and part of a persons regular shopping routine. Banjo’s customers include: families purchasing value for money breads and pastries for home, busy lunch time traffic seeking convenient lunches or snacks, and the ever increasing number of consumers, from all walks of life, who just like to sit down in a wholesome, welcoming, contemporary environment to have a quality coffee and other refreshments. How does Banjo’s know what the customer wants? Because Banjo’s make it their business to do so. Banjo’s is customer oriented. Communication with Banjo’s customers is achieved through good customer service practices and additional market research. Marketing research is undertaken to monitor the attitudes and opinions of Banjo’s customers and identify opportunities in the marketplace. Banjo’s uses a variety of means including surveys, secret shoppers, focus groups and customer feedback to help them remain ahead of trends and the competition.
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