KENDALL LARIDAEN ’25
MAJOR Business Administration
HOMETOWN Mauston, Wis.
ORGANIZATION Kalahari Resorts & Conventions Wisconsin Dells, Wis. TITLE Sales & Marketing Intern
What I did: Sales prospecting, sales audits, client visits, Delphi Diagramming, scheduling social media content in AgoraPulse, organization of SmartSheets, created BEOs - revisions and Add Ons, attended weekly status meetings and pre-convention meetings, work with invoices and financials. What I liked: I enjoyed learning how multiple departments work together to put on a convention. From the initial sale, to the event planning and the set up; I was exposed to the full circle of the inner workings of a convention center.
Future Dream Job: Hospitality.
SENTRY SCHOOL OF BUSINESS AND ECONOMICS
50
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