REGENERATIVE BRANDS PART 4 - RECONNECTING WITH NATURE
Towards regeneration Full document (here)
WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
5
OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
8
GOING VEGAN Meat and dairy are important elements of our ancient rural food cultures - but also products of one of the largest industries in our society. Eating more plants and less animals is the single most effective choice we individuals can make every day to change our own health and the world. 75% of Original Beans products are vegan. source
REGENERATING NATURE
Our collaboration with ZQ and their regenerative agricultural initiative aims to rebuild land its fertility and biodiversity by using cultivation methods .
SUPERKIND CLEANSER PROVIDING AMAZING LEVELS OF BIODIVERSITY
In their organic garden, they practice regenerative agriculture — a farming process that helps to rebuild organic matter and restore degraded biodiversity in our soil. "It's imperative to solely use regenerative farming techniques to help the planet," says cofounder Tata Harper of her 1,200-acre organic farm in Vermont. To grow the calendula and lavender in the brand’s Superkind Refining Cleanser, workers monitor the soil daily to assess water needs and prevent weeds from growing, and rely on resident bees to pollinate the flowering plants. "Great examples of amazing levels of biodiversity."Source No regenerative certification
We don’t just offer one granola bar. We offer a full line of bars, snacks, and granola available on-the-go to inspire people to connect with nature. Because we don’t take the “nature” in our name lightly.
INSPIRE PEOPLE TO CONNECT WITH NATURE They Don’t Call It the Great Indoors Because when we get outside, something amazing happens. You can feel it. It can make us feel more energized and help us manage stress and strengthen our families. We think the world could use a little more of that. And we have the research to back it up. SOURCE
NATURE AS A LIFESTYLE Merino has the ability to help regulate temperature, keeping you cool in summer, warm in winter and feeling fresh from odor all year round. True Fleece sources ZQ Merino wool, which ensures hand-selected quality fibre that’s traceable to the farm it was sourced. It also ensures high animal welfare standards, along with strict environment and workplace practices for environmental and social sustainability. “Being New Zealand made is at the cornerstone of our business. If we’re not New Zealand made - were not authentic,” says Kate. SOURCE
A WAY OF LIVING Drawing on the Maori tradition of kaitiakitanga, the Tiaki Promise asks visitors to act as proud guardians whilst exploring New Zealand, placing the responsibility in the hands of the visitor by encouraging them to adhere to a set of principles that have the best interests of New Zealand at heart. These ‘pillars’ include driving carefully, protecting nature, keeping New Zealand clean, showing respect for local customs and being prepared for New Zealand’s changeable weather and rural landscapes. These simple steps are designed to ensure that New Zealand can be enjoyed for many generations to come, whilst keeping visitors safe and ensuring every visit to New Zealand is as fulfilling and memorable as possible. source
HONORING MOTHER EARTH Mother Earth Christy Dawn is committed to practices that honor Mother Earth and all her people. We are all related, each of us interconnected parts of a greater whole. We aim to live and work in harmony with nature, so that all may benefit. Our prayer is that our practices and products inspire others to remember and celebrate their innate
connection with one another, and with the natural world. Source
CONSCIOUS LIVING ORGANIC INDIA is unwaveringly committed to elevating environmental stewardship beyond “sustainable” – incorporating bio-regenerative farming practices that improve the environment with every crop cycle.The mission of serving a community dedicated to healthy, conscious living has resulted in a Vehicle of Consciousness business model based on building beneficial economic, environmental and social ecosystems.
source
THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
-
THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
30
JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32Made with FlippingBook - Online Brochure Maker