BRANDS – Brands launching regenerative products
Brands play Regenerative Agriculture with 3 rational mains benefits : Good for the planet to support climate / Good for me supported by nutrient density stories / Good for the environment with soil, biodiversity / Good for local community with farmer support . And a 4th one purely emotional “connected to nature”+ “biodiversity (animals, water…). Key motivations are tapped by pair or trio, supported by multiple certifications.
MULTIPLE CERTIFICATIONS. SOME BRANDS GROWING FROM FAIR TRADE TO ORGANIC
STORY WITH MULTIPLE IMPACT SUCH AS CLIMATE, SOIL HEALTH AND BIODIVERSITY
ONE CLAIM ALWAYS PUT FORWARD
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