HOLISTIC CONSUMERS – Consumers checking a wider array of certifications
95% of Americans reported they are aware of one or more food certifications, and 59% reported they purchase one or more foods with certifications. source The first and arguably most important factor changing consumer eating habits is their desire for wellness. The second factor influencing how consumers shop for food is a desire to support companies focused on “doing good,” as demonstrated by making ethical choices and using profits to do what’s right for people, animals and the ecosystem.
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