HOLISTIC CONSUMERS – Regenerative organic as a more holistic organic certification Consumers are willing to pay a premium for Regenerative Organic Certified products and WFs is prioritizing ROC and Land to market Certified products over Reg Ag non Certified products
Regenerative Organic Certified ™ is a new, holistic standard raising the bar for how food is produced. ROC uses the USDA NOP Organic standard as a baseline. From there, it adds important criteria and benchmarks that incorporate the major pillars of regenerative organic agriculture into one certification.
ROC certification is based on practices and not outcomes and it’s proven that Healthy soil can store more carbon!
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