What’s not clear is if regenerative is regenerative organic !
For LVMH group regenerative is organic “We are very happy to support the Vallée de la Millière association (practices based on permaculture). This reserve is an exciting laboratory of regenerative agriculture techniques and environmentally friendly practices that we are committed to developing in order to allow the advent of sustainable luxury”. source
Pernod Ricard has set objectives for both biodiversity and carbon reduction however regenerative agriculture will only address carbon “Local regenerative agriculture to capture more carbon in the soil. Cases studies to be shared with the wine sector. source
California begins groundbreaking effort to define regenerative agriculture (source)
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