Organic sales are down for 2 reasons
Consumers question the reality of (industrial) organic
Poor value for money
Sales drop started in 2021. Its in supermarkets, where the horizon for the democratization of organic seemed to be emerging but where price competition is the strongest, that the drop in consumption was the most significant in 2021 (drop 3.9% between 2020 and 2021 and 7.6% between July and end of August 2022). Its consequences are the delisting of many organic products and their lower exposure.
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