2 retailer’s strategies emerge with impacts on regenerative brands NATURALIA broadening the appeal of organic : PLEASURABLE HEALTH BIOCOOP playing organic as a lifestyle with ”cut the bullshit” tone of voice
WHAT IT MEAN ? - Developing the principles of agro ecology (interest in alternative approaches such as regenerative organic ) - More local products - Reducing impact environmental in controlling carbon footprint
WHAT IT MEAN ? According to Biocoop, talking about agriculture while forgetting the chemical treatments part is the wrong approach. One can't talk about biodiversity while still authorizing chemical inputs killing biodiversity. improving the biodiversity of soils and farms. They are implementing biodiversity measurements on their farms to track biodiversity improvements. According to Sylvain Ferry from Biocoop
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