Campaign Summary & Deliverables Campaign Title: The Mark – A Byrna Mini Noir
Digital Deliverables:
• 30-second hero spot (YouTube, pre-roll, OTT) • 15-second teaser cut • Behind-the-scenes “making of” clips
• Animated short using the Doberman/Cat duo for education • Carousel ad variants with stills on Instagram & LinkedIn Social Engagement: • Character GIFs & memes • Poll: “Would you use the skunk pellet?” • Hashtags: #AlwaysReady #TheMarkByrna #LiveSafe
THE MARK
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