Campaign Summary & Deliverables (con’t)
Print Assets:
• One-sheet poster with tagline • Comic strip-style ad in relevant lifestyle/survival magazines • Stylized direct mail postcard for new customers • Give-aways: T-shirts, mugs and other items with either/both characters Out-of-Home: • Billboard: “Non-lethal. Always ready.” • Visual: Cat and dog silhouettes walking into the mist
THE MARK
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