Contents
Main Objective of the Ad
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Conceived and created by Stephen Guy, Creative Director and founder of planet581 media . AI sources used in the creation of this project include MidJourney, Runway, OpenArt, ChatGPT and Eleven Labs. Background audio sounds and tracks: Epidemic Sound Video concepts composited in DaVinci Resolve 20 on a MacbookPro M1. Pitch deck developed and created using Adobe Illustrator and Adobe InDesign.
Target Audience
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Why This Ad Works
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Strategy & Concept Summary
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Mood Board – Characters & Ambiance
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About the Tagline Change
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Why the Humor Works
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Campaign Summary & Deliverables
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Made with FlippingBook Digital Proposal Creator