The Mark - Byrna Spec Ad

Mood Board – Characters & Ambiance

General Mood:

• Cold War noir meets dry absurdist humor • Smoky lighting, wet alleys, trench coats, rotary phones, coded memos • Palette: muted tones, deep shadows, orange accents (nod to Byrna branding) Character Descriptions: • The Assassin (Doberman): Serious, professional, calculated. Never speaks until the final laugh. • The Mark (Tabby Cat): Cigar-smoking, lazy but smug—clearly not a threat. Cowardly, but laughs off danger after the fact. • Setting: Urban alleyways, rain-slicked streets, retro Cold War surveillance world

THE MARK

Made with FlippingBook Digital Proposal Creator