Why the Humor Works (and Why the Skunk Pellet is OK) Why humor hits:
• Breaks the tension—makes the message more accessible • Gives characters life—turns a one-off ad into a potential series • Enhances shareability and emotional engagement Why the skunk pellet works (even if it doesn’t exist): • It’s a fictional gag that implies a wide range of options • Reinforces non-lethality through laughter, not fear • Creates an “I want to know more” moment • Opportunity to launch a limited-edition merch or “stink round” April Fool’s promo
THE MARK
Made with FlippingBook Digital Proposal Creator