SOCAL MAME AWARDS 2024
THE WINNERS
BRANDING & MARKETING BY
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BRONZE PARTNERS
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
Toll Brothers Congratulates Tonight’s Honorees
2024 JUDGES
An esteemed panel of judges has reviewed all award entries.
Each judge is a respected leader in their field and gives back to the industry by donating their time to this process. The judges worked for 3 days reviewing entry materials to determine our impressive slate of finalists and winners.
We thank them for their dedication to our industry.
MARKETING & DESIGN
JENNIFER JOHNSON President – Olivia Clarke Homes
ANA BLANTON Principal – Anderson Hanson Blanton
JOHN GUILLIAMS, AIA Partner, Director of Design – KGA Architects
Building Luxury Homes In Southern California
The perfect location, in a home you love.
PROFESSIONAL ACHIEVEMENT
Simply put, Toll Brothers builds communities in the heart of where you want to live.
CASEY GERWER Sales Manager – Homes by J. Anthony
Whether you want the bustle of urban life, access to world-class outdoor recreation, or proximity to exceptional schools, commuter routes, distinctive culinary and cultural entertainment-or all of it and more-we build luxury home communities that deliver just what you’re looking for in the most highly desirable areas in the Southern California area.
JULIANN CRETSINGER Vice President of Sales & Marketing – Signature Homes
Los Angeles | Orange County | San Diego | Palm Springs | Palm Desert
Discover the Difference
MEREDITH CHAPMAN Vice President of Sales – Khovnanian Homes
TollBrothersSoCal.com Homes available nationwide. Prices subject to change without notice. Photos are images only and should not be relied upon to confirm applicable features. This is not an offering where prohobited by law. Toll Brothers Real Estate, Inc. CA DRE License #01206770
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
MAX C. TIPTON MEMORIAL AWARD FOR MARKETING EXCELLENCE
BARBARA J. STEWART WOMEN’S ACHIEVEMENT AWARD
Differentiating itself from other industry accolades, the Tipton does not honor a successful business career, but rather acknowledges the recipient’s pursuit of creative ideas, innovations and concepts as expressed by a significant body of work that has clearly passed the test of time. Beyond being a recognized expert, the honoree must be a visionary leader who commands respect and whose selfless nature has contributed to the advancement of our industry through the consistent sharing of knowledge and mentoring of others. Honorees are selected by the past recipients in their annual gathering.
In light of her tremendous accomplishments as a marketing professional, and her willingness to share her knowledge, time and resources with others, in 1992 the Sales & Marketing Council (SMC) established an award in honor of Barbara (B.J.) Stewart. The B.J. Stewart Women’s Achievement Award continues to serve the industry’s future by encouraging recipients to emulate the positive qualities Barbara demonstrated in her professional and personal life, and also gives important and well-deserved recognition to outstanding women. Honorees are selected by the past recipients in their annual gathering.
WILLIAM A. DAVIDSON PRESIDENT DAVIDSON COMMUNITIES
KELLY BORGEN PRESIDENT & CEO GET COMMUNITY, INC
Bill Davidson, President and Founder of Davidson Communities since 1978, is a distinguished figure in the homebuilding industry. Celebrated for his innovative marketing approach to boutique properties, Davidson has developed over 82 projects consisting of 6,500 homes statewide, earning more than 170 national and local awards for design, planning and marketing excellence.
Kelly’s a passionate marketing maven who has been successfully running a digital marketing agency with her brother as her business partner and Co-Founder, and she’s proud to say that Get Community is 13 years strong. Get Community is a growing company that services the homebuilding and land development industry niche. The
In 2022 Davidson was awarded the NAHB Best In American Living Hall of Fame. Davidson was also honored as California Builder of the Year and became the first San Diegan inducted into the National BUILDER Magazine Hall of Fame for Design Excellence. His accolades also include the San Diego Builders Hall of Fame, California Builders Hall of Fame, and Legend of Residential Marketing, awarded by the NAHB National Sales & Marketing Council. Davidson’s influence extends beyond his company. He has co-chaired two Pacific Coast Builder conferences with his wife Dawn; he has served as President of San Diego’s Building Industry Association and is past President of the Construction Industry Federation. Davidson has been actively involved with the BIA board of directors and Sales and Marketing Council since 1975. His dedication to mentorship and idea-sharing has significantly impacted employees, architects, designers, and the broader industry. Davidson Communities is renowned for its exceptional boutique projects, including Pointe Del Mar, Black Horse La Jolla, Mount Woodson, Cielo Rancho Santa Fe, The Estates San Elijo Hills, The Oaks Farms San Juan Capistrano, and Delta Coves in the Delta, to name a few. Davidson is currently working on projects with Disney in Rancho Mirage.
company has a strong focus on both the creative and marketing side of digital with 2 offices located in Old Towne Orange. Prior to co-founding the company, Kelly spent 13 years at an ad agency that also serves the homebuilding industry. When not creating an online buzz, she spends every extra minute with her amazing husband, two beautiful children, friends, family, and community. In 2023, Kelly won the MAME Award for Associate Professional of the Year. She has served on several boards over the years, including Greater SMC, PWB, Cocktails for the Cure, and the Community Foundation of Orange. She has also been a guest speaker for PCBC, BIS, and GSMC. Kelly’s company was the first social media agency to launch in the building industry. A natural innovator, mentor, connector, educator, and nurturer, Kelly is a strong leader to her team and has mentored over 30 young women. She has been happily married for 24 years and looks forward to many more fun adventures with her husband, Chris.
PREVIOUS HONOREES
PREVIOUS HONOREES
2023 – Michael Woodley 2022 – Bert Selva 2021 – Dawn Davidson 2020 – Tim Sullivan 2019 – Paul Johnson 2018 – John Burns 2017 – Lisa M. Parrish 2016 – Nick Lehnert 2015 – Joan Webb 2014 – Bob Mirman 2013 – Chris Johnson 2012 – Steve Ormonde 2011 – Melinda Masson 2010 – Bill Watt
2008-2009 – Miriam Tate 2007 – Gary Ryness 2006 – Boyd Martin 2005 – Carina Hathaway 2004 – Tom Martin 2003 – Walt Richardson 2002 – Aram Bassenian 2001 – Larry Webb 2000 – Al Gobar 1999 – Claudia Roxburgh 1998 – Robert Saywer 1997 – Michael Hixson 1996 – Howard Englander 1995 – Roger Holloway
1994 – Don Moe 1993 – Arthur Danielian 1992 – Cortland Paul 1991 – Randall Lewis 1990 – Charles S. Dreyer 1989 – Carole Eichen 1988 – Barry Berkus 1987 – Beverly Trupp 1986 – Bob Hubbert 1985 – Gary Campbell 1984 – Bayne Sparks 1983 – Herbert L. Aist 1982 – Rita Lamkin 1981 – Burton E. Shefko
1980 – Peter M. Mayer 1979 – Joseph W. Smith 1978 – L.C. “Bob” Albertson 1977 – Richard F. Russell 1976 – Kenneth W. Agid 1975 – W.E. Michell 1974 – Sanford R. Goodkin 1973 – Al Baldwin 1972 – Warren Toman 1971 – Lester Goodman 1970 – John Martin
2023 – Gina Cunningham 2022 – Laura Archuleta 2021 – Gina Nixon 2020 – Robin Robinson 2019 – Mollie Carmichael 2018 – Julie Ann Stark 2017 – Linda Mamet 2016 – Lucy C. Dunn 2015 – Donna Kelly
2014 – Jasvina Gill 2013 – Dana Kovach 2012 – Joan Webb 2011 – Debra Pember 2010 – Valerie Hardman 2008-2009 – Lisa Parrish 2007 – Sandy Keedy 2006 – Melinda Masson 2005 – Barbara Nagle
2004 – JoAnne Williams 2003 – Joyce Mason 2002 – Robin Merchant 2001 – Ann Romano 2000 – Carol Carroll 1999 – Carol Hoffman 1998 – Dana Eggerts 1997 – Diane Jensen 1996 – NormaLynn Cutler
1995 – Ava Carberry 1994 – Sandra Kulli 1993 – Shirley Brown 1992 – Toni Alexander 1991 – Julie Brinkerhoff 1990 – Judy Foster
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
ROOKIE SALES PERSON OF THE YEAR – LESS THAN 2 YEARS OF SELLING
SALES PROFESSIONAL OF THE YEAR
RYAN POWERS LANDSEA HOMES
JOSHUA CHAVEZ TRI POINTE HOMES
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SALES TEAM OF THE YEAR
SHINING STAR AWARD
REBECCA TRAVELL-SZEMES SHELLY KIM MANNY BRAVO STRATEGIC SALES AND MARKETING
MONICA ULTRERAS MELIA HOMES
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OCTOBER 12, 2024
MARKETING PROFESSIONAL OF THE YEAR – BUILDER/DEVELOPER
SALES LEADER/MANAGER OF THE YEAR
KAREN SMITH TRI POINTE HOMES
JANIS RANDAZZO STRATEGIC SALES AND MARKETING
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
to support the SoCal MAME Awards and all the honorees who are dedicated to connecting people to home . We’re honored
TO THE ACES AMONG US... WELL PLAYED. Congratulations To All The SoCal MAME Winners
TriPointeHomes.com
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
CUSTOMER SERVICE PROFESSIONAL OF THE YEAR
CONSTRUCTION PROFESSIONAL OF THE YEAR
GARY SCHULTZ TRI POINTE HOMES
CHASE THOMAS WOODSIDE HOMES
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OCTOBER 12, 2024
PURCHASING/OPTIONS PERSON OR TEAM OF THE YEAR
ESCROW PROFESSIONAL OR TEAM OF THE YEAR
HEATHER KILGORE TOLL BROTHERS
MARCIA BELL KAREN GILLIAM TAYLOR CONAWAY TRI POINTE HOMES
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OCTOBER 12, 2024
DESIGN STUDIO PROFESSIONAL OF THE YEAR
YOUNG LEADER OF THE YEAR
JESSICA TEETER TOLL BROTHERS
ANDREA VILLANUEVA GET COMMUNITY, INC.
JOSHUA PETERSON SHAWOOD
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OCTOBER 12, 2024
BEST LOGO DESIGN
BEST GRAPHIC CONTINUITY
NARRA HILLS BY: LANDSEA HOMES AD AGENCY: GUNN JERKENS
THE JESSUP BY: INTRACORP HOMES AD AGENCY: THE LARSON GROUP
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OCTOBER 12, 2024
INSPIRED by Excellence W LIVE GREAT
on The Ranch. W LIVE GREAT
I
I
Landsea Homes is grateful to stand among industry leaders, continuously pushing boundaries to create inspiring communities.
LandseaHomes.com
RanchoMissionViejo.com
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OCTOBER 12, 2024
BEST BROCHURE
BEST SPECIAL PROMOTION
shawood.com
Building a better world, one home at a time At SHAWOOD, our commitment to betterment can be experienced in every one of our homes. Homes that make life better for you, heal the planet, and create a brighter future for everyone.
If you’re ready for a better way of life, head home to Sommers Bend.
Contact us today at info@shawood.com
@shawood.usa
shawood.usa
SHAWOOD AT SOMMER’S BEND BY: WOODSIDE HOMES
BROKER COLLECTIVE BY NEW HOME CO BY: NEW HOME CO. AD AGENCY: PAOLUCCI, SALLING & MARTIN COMMUNICATION ARTS
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OCTOBER 12, 2024
BEST ONLINE MARKETING CAMPAIGN
BEST INNOVATIVE USE OF TECHNOLOGY
BOBBY BERK CAMPAIGN BY: TRI POINTE HOMES AD AGENCY: GUNN JERKINS
HOMEBUYER APP BY: TRI POINTE HOMES
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OCTOBER 12, 2024
BEST OVERALL ADVERTISING CAMPAIGN
BEST WEBSITE
NARRA HILLS BY: LANDSEA HOMES AD AGENCY: GUNN JERKENS
BOBBY BERK CAMPAIGN BY: TRI POINTE HOMES AD AGENCY: GUNN JERKENS
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BEST SIGNAGE
BEST SALES OR LEASING OFFICE
NARRA HILLS BY: LANDSEA HOMES AD AGENCY: GUNN JERKENS SIGNAGE: OUTDOOR DIMENSIONS
SHAWOOD AT SOMMERS BEND BY: SHAWOOD ARCHITECT/DESIGNER: KTGY INTERIOR DESIGN: CDC DESIGNS
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Your dedication and talent inspire us every day. We are proud to work alongside such extraordinary professionals, shaping the future of homebuilding together. Congratulations to all the nominees and award winners.
Home, perfected
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
BEST LANDSCAPE DESIGN
BEST OUTDOOR LIVING SPACE
LEGEND
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Temporary Sales Office Parking
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Staircase to Sales Office and Model
Accessible Walk and Ramp
Low Garden Wall with Accent Trees
Handicap Access from Public Sidewalk
Synthetic Turf in Driveway
Fallow Lot
Sales Office Entrance
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Accessible Restroom Entrance
Equestrian Trail
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PLAN 2CR MOD E RN FA RMHOU S E
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0 5’
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MODEL AND SALES CENTER CONCEPT
Scale: 1”= 10’
10.01.20
RIDGE MODEL
THE ALTA LOMA AT THE RIDGE COLLECTION BY: TOLL BROTHERS LANDSCAPE DESIGN: C2 COLLABORATIVE PORTER RANCH, CALIFORNIA
LEXINGTON AT CENTRAL PARK WEST BY: LENNAR ARCHITECT/DESIGNER: C2 COLLABORATIVE
BELLA TERRA AT TESORO HIGHLANDS - THE STELLO BY: TOLL BROTHERS
LANDSCAPE DESIGN: SDK DESIGN GROUP
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
BEST INTERIOR MERCHANDISING OF A DETACHED HOME PRICED UNDER $750,000
BEST COMMUNITY AMENITY FEATURE
THE CLUB AT THE MEADOWS BY: TOLL BROTHERS LANDSCAPE DESIGN: C2 COLLABORATIVE ARCHITECT: BASSENIAN LAGONI INTERIORS: RYAN YOUNG INTERIORS
STELLA POINTE - RESIDENCE 1725 BY: D.R. HORTON INTERIOR DESIGN: CHAMELEON DESIGN
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OCTOBER 12, 2024
BEST INTERIOR MERCHANDISING OF A DETACHED HOME PRICED $750,000 - $1.5 MILLION
BEST INTERIOR MERCHANDISING OF A DETACHED HOME PRICED OVER $1.5 MILLION
HEATHERLY - PLAN 3 NEW MEDITERRANEAN BY: TRI POINTE HOMES
BELLA VISTA AT PORTER RANCH – THE SILVERADO BY: TOLL BROTHERS INTERIOR DESIGN: CDC DESIGNS
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
BEST INTERIOR MERCHANDISING OF AN ATTACHED HOME PLAN PRICED UNDER $750,000
BEST INTERIOR MERCHANDISING OF AN ATTACHED HOME PLAN PRICED OVER $750,000
WILLOW - PLAN 1 BY: TRUMARK HOMES
THE JESSUP - PLAN 1 BY: INTRACORP HOMES
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OCTOBER 12, 2024
CHEERS! YOU ROLLED THE DICE. NOW RAISE A GLASS.
KovachMarketing.com
STRATEGY | BRANDING | CREATIVE | MEDIA | DIGITAL | SOCIAL | WEBSITES
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OCTOBER 12, 2024
BEST ARCHITECTURAL DESIGN OF A DETACHED HOME UNDER 2,000 SQ. FT.
BEST ARCHITECTURAL DESIGN OF A DETACHED HOME 2,000 TO 3,000 SQ. FT.
MONROE AT BEDFORD - PLAN 2 BY: NEW HOME CO ARCHITECT/DESIGNER: BASSENIAN LAGONI
NOVATO AT DEL SOL - PLAN 5 BY: SHEA HOMES ARCHITECT/DESIGNER: WHA | ARCHITECTS. PLANNERS. DESIGNERS.
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
BEST ARCHITECTURAL DESIGN OF A DETACHED HOME 3,000 TO 4,500 SQ. FT.
BEST ARCHITECTURAL DESIGN OF A DETACHED HOME OVER 4,500 SQ. FT.
SHAWOOD AT SOMMER’S BEND - YURI, PLAN 1 BY: WOODSIDE HOMES ARCHITECT/DESIGNER: KTGY
SHAWOOD AT SOMMER’S BEND - SAKURA, PLAN 7 BY: WOODSIDE HOMES ARCHITECT/DESIGNER: KTGY
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SOCAL MAME AWARDS 2024
OCTOBER 12, 2024
BEST ARCHITECTURAL DESIGN OF AN INDIVIDUAL ATTACHED HOME PLAN
BEST ARCHITECTURAL DESIGN OF A MULTI-FAMILY COMMUNITY – FOR SALE
EVERLY AT CIVITA - E4 BY: TOLL BROTHERS ARCHITECT/DESIGNER: WOODLEY ARCHITECTURAL GROUP
CITRON AT CITRUS SQUARE BY: MELIA HOMES ARCHITECT/DESIGNER: BASSENIAN LAGONI
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BUILDING THE EXTRAORDINARY
CONGRATULATIONS TO THE SOCAL MAME AWARDS FINALISTS AND WINNERS!
We are honored to support the 2024 SoCal MAME Awards and congratulations to all of the honorees and finalists.
Intracorp is dedicated to building extraordinary homes in Southern California and in other extraordinary locations in the US and Canada.
BUILDING THE EXTRAORDINARY
IntracorpHomes.com
We are honored to support the 2024 SoCal MAME Awards and congratulations to all of the honorees and finalists.
Intracorp is dedicated to building extraordinary homes in Southern California and in other extraordinary locations in the US and Canada.
IntracorpHomes.com
Intracorp_Mame_Ad_8x5.25_2024.indd 1 Intracorp_Mame_Ad_8x5.25_2024.indd 1
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BEST ARCHITECTURAL DESIGN OF A MULTI-FAMILY COMMUNITY – FOR RENT
HOME OF THE YEAR
AQUILA BY: CHELSEA INVESTMENT CORPORATION ARCHITECT/DESIGNER: BASSENIAN LAGONI
SHAWOOD AT SOMMER’S BEND - YURI, PLAN 1 BY: WOODSIDE HOMES ARCHITECT/DESIGNER: KTGY INTERIOR DESIGN: CDC DESIGNS
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ARCHITECTURAL SERIES
ATTACHED COMMUNITY OF THE YEAR
NOVATO AT DEL SOL BY: SHEA HOMES ARCHITECT/DESIGNER: WHA | ARCHITECTS. PLANNERS. DESIGNERS. INTERIOR DESIGN: CDC DESIGNS
EVERLY AT CIVITA BY: TOLL BROTHERS ARCHITECT/DESIGNER: WOODLEY ARCHITECTURAL GROUP INTERIOR DESIGN: CDC DESIGNS
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DETACHED COMMUNITY OF THE YEAR
MASTER PLANNED COMMUNITY OF THE YEAR
SHAWOOD AT SOMMER’S BEND BY: WOODSIDE HOMES ARCHITECT: KTGY INTERIOR DESIGN: CDC DESIGNS
NARRA HILLS BY: LANDSEA HOMES AD AGENCY: GUNN JERKENS
SIGNAGE: OUTDOOR DIMENSIONS ARCHITECT/DESIGNER: DAHLIN GROUP INTERIOR DESIGN: OBJEKT DESIGN/UNSCRIPTED INTERIOR DESIGN
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Congratulations to All the Finalists!
DESIGNER: TIME: We are a locally-owned company and the whole mortgage process is done in-house. DATE ND 2.00 SCALE: 1:2 Your customers deserve the ultimate mortgage experience. SALES REP: JILL C 09/30/21 DATE: 00/00/00 XX .25 11 INITIAL:
YOUR SIGNATURE ACKNOWLEDGES FULL APPROVAL OF DESIGN LAYOUT AND CONTENT, RELEASING OUTDOOR DIMENSIONS FROM RESPONSIBILITY IN REGARD TO INCORRECT DESIGN AND INFORMATION. THE COLORS SHOWN ARE ONLY REPRESENTATIVE OF ACTUAL PMS COLOR CALL OUTS. FINAL COLOR WILL BE MATCHED AS CLOSE AS POSSIBLE, DUE TO MATERIALS USED. DESIGNS ARE THE PROPERTY OF OUTDOOR DIMENSIONS UNTIL PURCHASED BY CLIENT. REVISIONS: SO CAL MAME AWARDS PROJECT: OUTDOOR DIMENSIONS CLIENT: 10/01/21 ND .50 1 09/11/23 MG 1.50 2 09/13/23 MG .25 3 00/00/00 XX .25 4 00/00/00 XX .25 5 00/00/00 XX .25 6 00/00/00 XX .25 7
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5325 E HUNTER AVE, ANAHEIM, CALIFORNIA 92807 714.578.9555 CSL #1042246 M O R E T H A N J U S T S I G N S
SIGNATURES ARE REQUIRED PRIOR TO PRODUCTION.
CLIENT SIGNATURE
Kristen Rahn NMLS 210669 | CA-DBO210669 NATIONAL DIRECTOR OF PRODUCTION — BUILDER DIVISION Cell: 480.636.6126
INTERIOR AND EXTERIOR PLANTSCAPING
KRahn@AltitudeHomeLoans.com AltitudeHomeLoans.com/Kristen-Rahn
trilogyplantco.com
NMLS 1955555 AZ BK 1007669 | Licensed by the California Department of Financial Protection and Innovation under license number 60DBO-138761. Loans made or arranged pursuant to a California Financing Law License.
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MAME 2024 CHAIRS Jennifer Tam – Strategic Sales & Marketing Jay Bey – K. Hovnanian Homes COMMITTEE SPONSORSHIP Eddie Font – VISIONSCAPE Imagery Steve Greco – Zonda
MARKETING & SOCIAL MEDIA Randy Carver – Kovach Marketing Lindsay Albers – WHA Architects Planners Designers Andrea Villanueva – Get Community
DÉCOR Renee Self Gibbons – Chameleon Design Valerie Hardman – Outdoor Dimensions Jill Chambers – Outdoor Dimensions Shelly Lynch – Trilogy Plant Co RICK RODRIGUEZ – C9 BALLOONS
EVENT & JUDGING LISA PARRISH – TEAMPMP SHANE PARRISH – TEAMPMP STEVEN PARRISH – TEAMPMP
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