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F R O M T H E F O U N D E R
There is no magic bullet
T hese days, if you follow or participate in any business social media like I do – and I’m speaking particularly about LinkedIn and Twitter – you will be constantly barraged with content from a wide variety of business and leadership “experts.” Lord knows, I put out a lot of it myself. If you’re running a business, you have to pick and choose carefully what information you consume and how you process and employ it in your own business.
Mark Zweig
It wasn’t always like this. We used to have to really search for this kind of stuff pre-internet. You could subscribe to certain magazines or hear about a book from a friend, or go to the library and physically search through the obscure management journals if there was something specific you were looking for information on. Today, all you have to do is get on the right social media platform and quickly be overwhelmed. There is just so much out there. While it’s great that there is so much free information, too much of it in my opinion offers up what I would call a magic bullet for whatever problems or issues you are facing. It sounds so simple. “Do these eight things,” or “Do these five things” and everything will be perfect.
But the truth is, it rarely works like that. Things just aren’t that simple. The people involved and their relationships with each other and their individual histories – and the company, and how it started and grew and what its history is of successes and failures – all greatly affect what you need to do and how you need to do it to solve whatever problem the organization is facing or capitalize on whatever opportunity the company has in front of it. This oversimplification is tempting to embrace. Who doesn’t want a simple set of steps and a plan to follow? We all could be tempted by that. The fact is, it’s easy to be seduced by the people and the ideas they espouse.
See MARK ZWEIG, page 12
THE ZWEIG LETTER DECEMBER 6, 2021, ISSUE 1419
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