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Love, Laughter, and Leftovers Grow Your Business With These 3 Rules Don’t Settle for Less: Patience Pays Off in Personal Injury Cases Say Goodbye to Power Struggles With Kids! Tasty Apple Pie How Super Coffee Grew From $0 to $400 Million
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$0 TO $400 MILLION THE STORY BEHIND SUPER COFFEE
What is the first thing you do when you wake up? Many start every day with a fresh cup of coffee, but occasionally, we run out of time and have to pick up something on the way to work. You can get a cup, but these can be expensive and unhealthy. In 2015, a college student at Thomas Jefferson University saw a need for a healthier beverage and created something new. Jordan DeCicco was struggling to stay awake in class. He wanted healthier options that provide more energy, so he started brewing his own coffee, adding protein and healthy fats. Jordan got the energy
at Georgetown University. They quickly found success and started selling their product in stores like Whole Foods and WaWa.
Knowing their business could be even more profitable, the brothers went on “Shark Tank” to pitch their business. The brothers asked for $500,000 in return for a 4.5% ownership of the business. Unfortunately, the sharks were unimpressed. Jake, Jordan, and Jim walked away from “Shark Tank” empty-handed, but they didn’t let that stop them from reaching new levels of growth and success. The following year, Forbes recognized the brothers on their 30 under 30 list, which garnered the attention of high-profile investors. Aaron Rodgers, Jennifer Lopez, Alex Rodriguez, and Baron Davis all invested in the company. The brothers made a distribution agreement with Anheuser-Busch, which brought Super Coffee to stores like Target, Walmart, and CVS. The company grew in value from $0 to $400 million within five years. The DeCicco brothers and their Super Coffee venture prove you don’t need experience, industry knowledge, or wealthy investors to get your business off the ground. You just need a strong idea and dedication to follow your vision.
he craved, and it tasted good, too! Soon, Jordan knew he had something big on his hands. Jordan contacted his brothers, Jake and Jim, to share his creation and inform them of his intention to drop out of school and start a business. The three began working together and launched Sunniva Super Coffee out of Jake’s apartment
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