Getting Started as an Agent for Ethos 21
Marketing do’s and don’ts
We’ve included a few of the major do’s and don’ts of marketing Ethos products. Please see our for more information. legal and compliance guidelines
DO
Clearly disclose the name and address of the insurer anytime you advertise a policy. Prominently describe the type of policy being advertised, indicate that it is life insurance, and identify the policy form. Comply with applicable statutes, rules, and regulations. Any statistics must be cited and must be less than five years old. Clearly define the scope and extent of a recommendation by any commercial rating system. Testimonials, appraisals, or analysis must be genuine, a current opinion of the author, applicable to the policy, and accurately reproduced. All stated or implied endorsements by a group of individuals, society, or association must be factual. Clearly disclose all limitations, exclusions, or reductions. Misrepresent the policy benefits, advantages or conditions, or use terms that are misleading or ambiguous. Make unfair or incomplete comparisons with other policies. Make false, deceptive, or misleading statements about any person, company, or organization. Offer unlawful rebates. Use terminology that would lead a prospective buyer to believe that he or she is purchasing an investment or savings plan. Omit material that is necessary to the prospective purchaser’s full understanding of the product and how it works. Use the words “special” or “limited” with regards to the policies, application process, or client groups.
DON’T
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