Ethos Agent Playbook

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The information herein is provided solely for educational purposes to provide you with information about products and services offered through Ethos. Agents are expected to act within the scope of their license and may not sell, solicit or negotiate life insurance unless licensed in the state. Compensation is paid to life licensed agents only. Subject to agents being in good standing. Some payments may be delayed based on verification of policy details. © 2026 Ethos Technologies Inc. Ethos operates in some states as Ethos Life Insurance Services. CA license #0L28949; AR license #100164629. Ethos offers policies issued by the carriers listed at www.ethoslife.com/carriers. Products and their features may not be available in all states. The information and content provided in this document is for informational purposes only and is not to be considered legal, tax, investment, or financial advice. No contract is formed or amended by this document. 1606 Headway Circle #9013, Austin, TX 78754 Banner Life and Ethos Technologies Inc. are separate and independent companies. In approved states, Banner Life Insurance Company (Urbana, MD) underwrites and issues the Ethos Term Life – Prime policy (form ICC23-CDT and state variations). Banner Life products are distributed in 49 states and in DC. Banner Life is not an authorized as a New York insurer and does not do business in New York. Policy coverage and features may not be available in all states and may vary by state. Exclusions and limitations may apply. Two-year contestability and suicide provisions apply. A one-year suicide provision applies in CO, MO, and ND. Policy descriptions provided here are not a statement of contract. Please refer to the policy forms for full disclosure of all benefits and limitations. Term Life Insurance is offered on policy form (ICC24-PTL-1-DTC / PTL-1-DTC 4-24) in all states except New York by Protective Life Insurance Company (Protective), Omaha, NE. The product is not available in New York. Product availability and features may vary by state. Product guarantees are backed by the financial strength and claims-paying ability of the issuing company. Protective and Ethos Technologies Inc. are separate, independent entities. In approved states, Ethos Index Universal life insurance (form ICC23 3030 3-23 with ICC23 3030 SCH 3-23 or form 3030 3-23 with 3030 SCH 3-23) and Ethos Term Life (form ICC3025 7-20 with ICC3025 SCH 7-20 or form 3025 7-20 with ICC3025 SCH 7-20) are issued by Ameritas Life Insurance Corp. In Oregon, Ethos IUL policy form is ICC23 3030 3-23 with ICC23 3030 SCH 3-23 and Ethos Term Life policy form is ICC3025 7-20 with ICC3025 SCH 7-20. The Critical, Chronic and Terminal Illness Accelerated Benefits riders (rider form ICC17 ADBCCTIRUL 1-17), in California (rider form ADBCHIAR UL 6-17 CA, ADBCRIAR UL 6-17 CA, ADBTIR UL 6-17 CA) on universal life policies are issued by Ameritas Life Insurance Corp. The Critical, Chronic and Terminal Illness Accelerated Benefits riders (rider form ICC16 CCTIABR 11-16), in California (rider form CHIAR T 6-17 CA, CRIAR T 6-17 CA, TIAR T 6-17 CA) on term life policies are issued by Ameritas Life Insurance Corp. Living benefits are not a long-term care product. Policy and riders may vary and may not be available in all states. Ameritas and Ethos Technologies Inc., are separate, independent entities. Ameritas® is a marketing name for subsidiaries of Ameritas Mutual Holding Company. Subsidiaries include Ameritas Life Insurance Corp. in Lincoln, Nebraska and Ameritas Life Insurance Corp. of New York (licensed in New York) in White Plains, New York. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit ameritas.com. Ameritas® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life® is a registered service mark of affiliate Ameritas Holding Company. Accumulation Index Universal Life Insurance (form P100AL and state variations) is issued by North American Company for Life and Health Insurance ("North American"), West Des Moines, IA. Products, features, endorsements, riders, or issue ages may not be available in all states. Limitations or restrictions may apply. The product is not available in New York. North American and Ethos are separate, independent entities. Sammons Financial® is the marketing name for Sammons® Financial Group, Inc.’s member companies, including North American Company for Life and Health Insurance®. Annuities and life insurance are issued by, and product guarantees are solely the responsibility of, North American Company for Life and Health Insurance®.Accumulation Index Universal Life Insurance is issued on form P100/ICC22P100 (policy), E100/ICC22E100, E101/ICC22E101, E103/ ICC22E103, E104/ICC22E104, E105/ICC22E105, E113/ICC24E113, E114/ICC24E114, E118/ICC25E118, E119/ICC25E119, E120/ICC25E120, R100/ICC23R100, R101/ ICC23R101, R102/ICC23R102, R103/ICC23R103, R106/ICC22R106, R108/ICC25R108 (riders/ endorsements) or appropriate state variation by North American Company for Life and Health Insurance®, West Des Moines, IA. TruStage™ and Ethos are separate, independent entities. TruStage™ Term Life Insurance is issued by MEMBERS Life Insurance Company. This is a term policy to age 80 that has premiums that increase when entering each five-year band: 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, and 75. Base Form: ICC25-PBT1, 2025-PBT1. TruStage™ Guaranteed Acceptance Whole Life Insurance is issued by CMFG Life Insurance Company. Death benefit is limited the first 2 years of the policy and is limited to a return of 100% of premiums, plus 10%. Base Form Numbers: ICC16-GAWL, 2016-GAWL. TruStage™ Advantage Whole Life Insurance is issued by MEMBERS Life Insurance Company. Base Form Numbers: ICC20-WLMLIC, 2020-WLMLIC. The insurance offered is not a deposit, and is not federally insured, sold, or guaranteed by any depository institution. Product and features may vary and not be available in all states. Corporate Headquarters: 5910 Mineral Point Road, Madison, WI 53705.

TAWL, GAWL, PBT-8423895.1-0925-1027

Ethos provides its online wills, trusts, and estate planning documents and services through Ethos Estate Planning, LLC, a wholly-owned subsidiary. Ethos Estate Planning, LLC is not a law firm and does not provide financial, investment, legal, accounting or tax advice. Complimentary W&T services offered through the perks rider not available in WA and SD; W&T services not available in AK and LA.

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