Getting Started as an Agent for Ethos 23
Marketing do’s and don’ts
We’ve included a few of the major do’s and don’ts of marketing Ethos products. Please see our for more information. legal and compliance guidelines
DO
% Clearly disclose the name and address of the insurer anytime you advertise a policy % Prominently describe the type of policy being advertised, indicate that it is life insurance, and identify the policy form % Comply with applicable statutes, rules, and regulations % Any statistics must be cited and must be less than five years old % Clearly define the scope and extent of a recommendation by any commercial rating system % Testimonials, appraisals, or analysis must be genuine, a current opinion of the author, applicable to the policy, and accurately reproduced % All stated or implied endorsements by a group of individuals, society, or association must be factual % Clearly disclose all limitations, exclusions, or reductions. % Misrepresent the policy benefits, advantages or conditions, or use terms that are misleading or ambiguous % Make unfair or incomplete comparisons with other policies % Make false, deceptive, or misleading statements about any person, company, or organization % Offer unlawful rebates % Use terminology that would lead a prospective buyer to believe that he or she is purchasing an investment or savings plan % Omit material that is necessary to the prospective purchaser’s full understanding of the product and how it works % Use the words “special” or “limited” with regards to the policies, application process, or client groups.
DON’T
Made with FlippingBook - professional solution for displaying marketing and sales documents online