Why Ethos? 4
Why consumers need Ethos
Too many families go without life insurance.
More than 7% of kids in the U.S. lose a parent or sibling by age 18 1 . If that parent was a breadwinner, 55% of those families experience financial hardship within 6 months. 2 Life insurance is an important way many families can stay financially viable after the loss of a breadwinner.
Many want life insurance, but don’t know how to get it.
Forty-two percent of American adults say they need life insurance, or more of it, representing a life insurance need-gap for about 102 million adults.2
Ethos can offer coverage to more than 90% of applicants ages 20–85*.
Ethos makes it easy for you and your clients to thri v e. Today's consumers are used to instant online purchases—and have little patience for weeks or months of underwriting. Through Ethos, it generally takes about 10 minutes to get up to $2 million in life insurance coverage, with no blood test or medical exam needed, just a few health and lifestyle questions.
1. Childhood Bereavement Estimation Model, National Report 2024, Judi’s House/JAG Institute; 2. 2024 Insurance Barometer Study, Life Happens and LIMRA; *Averaged across ages.
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