Why Ethos?
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Why consumers need Ethos
Too many families go without life insurance. More than 7% of kids in the U.S. lose a parent or sibling by age 18. 1 If that parent was a breadwinner, 44% of those families experience financial hardship within 6 months. 2 Life insurance is an important way many families can stay financially viable after the loss of a breadwinner.
Many want life insurance, but don’t know how to get it. 80 million U.S. households are uninsured 2 , facing an average coverage gap of $200,000. 3 About 95% of applicants up to age 85 are approved when they apply with Ethos.
More people are thinking about life insurance now. The pandemic has led to sustained consumer awareness of the need for life insurance protection, and an increased market appetite. 2 And nearly 50% of consumers are more likely to buy through a simplified underwriting process. 4 Through Ethos, it generally takes about 10 minutes to get up to $2 million in life insurance coverage, with no blood test or medical exam needed, just a few health and lifestyle questions.
1. Childhood Bereavement Estimation Model, National 2022, Judi’s House/JAG Institute; 2. 2022 Insurance Barometer Study, Life Happens and LIMRA; 3. Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States, Life Happens and LIMRA, 2/1/2021; 4. 2021 Insurance Barometer Study, Life Happens and LIMRA
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